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The recycling logo, also known as the “chasing arrows” symbol, was created by a 23-year-old college student named Gary Anderson in 1970. He designed it as part of a contest sponsored by the Container Corporation of America (CCA) to find a symbol to represent recycled paper. The symbol was intended to be a visual representation of the recycling process and has since become widely recognized as a symbol for recycling in general, not just for paper. The three arrows forming a triangle represent the concepts of “reduce, reuse, and recycle,” promoting sustainable waste management practices.
The Nike logo, also known as the “Swoosh,” was created by a graphic design student named Carolyn Davidson in 1971. At the time, Carolyn Davidson was working on a project for Nike co-founder Phil Knight, who was also her track and field coach at Portland State University.
Knight and his business partners were in the process of starting a new athletic shoe company, which would later become Nike, Inc. They needed a logo for their brand, and Davidson’s assignment was to design one. She presented several design options, and Knight ultimately chose the “Swoosh” because he felt it conveyed movement, speed, and a sense of energy.
For her work, Carolyn Davidson was initially paid $35 for the creation of the logo. However, as Nike’s success and brand recognition grew, she was later given a significant amount of Nike stock, which made her a millionaire.
The Apple logo was designed by the co-founder of Apple Inc., Rob Janoff, in 1977. The logo has undergone a few modifications since its inception, but the original concept remains the same.
The logo depicts an apple with a bite taken out of the right side. The rainbow-colored stripes on the original Apple logo were intended to make the logo more visually appealing and to represent the company’s focus on color and innovation in the field of personal computing.
Apple gradually simplified the logo, removing the rainbow stripes and adopting a monochromatic design. The current Apple logo is a sleek and minimalistic silhouette of an apple with a bite taken out of the right side, usually in black or silver color.
The Amazon logo, like its namesake, features an arrow that goes from the letter “A” to the letter “Z,” representing the idea that Amazon sells everything from “A to Z.” The arrow also has a subtle smile-like curve, which is often interpreted as representing customer satisfaction.
The logo was designed by Turner Duckworth, a branding agency, and was introduced in 2000. It has gone through a few refinements over the years, but the concept of the arrow connecting “A” to “Z” has remained a central part of the design. The logo’s use of a simple and clean design has contributed to its recognizability and effectiveness in representing the vast range of products available on the Amazon platform.
The Target logo consists of a red bullseye with a white ring around it. The bullseye symbolizes precision and hitting the target, which aligns with the company’s mission to provide customers with a focused and convenient shopping experience.
The logo was designed in the early 1960s by the graphic designer Stewart K. Widdess, who worked for the firm that designed Target’s first store advertisements. The logo has seen minor changes over the years, but the basic concept of the red bullseye remains consistent.
It represents a sense of quality, affordability, and accessibility, which has contributed to Target’s success as a leading retail chain in the United States.
Citi logoPaula Scher, a renowned graphic designer, is credited with designing the current logo for Citibank (also known as Citi). She created the logo while working at the design firm Pentagram.
The logo was introduced in 2001 and features a bold, tilted arc with the word “Citi” written in lowercase letters next to it. The arc in the logo is meant to symbolize a sense of forward movement, progress, and growth. The blue color used in the logo represents trust, reliability, and stability, which are essential qualities for a financial institution.
Paula Scher’s design brought a fresh and modern look to the Citibank brand while maintaining its established identity.
The iconic McDonald’s logo consists of two golden arches forming an “M.” These arches represent the initial letter of the company’s name, “McDonald’s.” The logo was designed in 1961 by Jim Schindler, an architect, who was working on the construction of a new McDonald’s building at the time.
The idea behind the golden arches was to create an eye-catching and memorable symbol that would be visible from a distance and attract customers to the restaurants. The arches were initially part of the restaurant’s architecture, but they were later adopted as the official logo for the brand.
The Adidas logo is a simple yet distinctive design that consists of three parallel stripes, often referred to as the “three stripes.” These stripes are usually placed diagonally across the logo. The logo is meant to convey the idea of movement, speed, and strength.
The origin of the three stripes dates back to the 1950s when Adidas founder, Adi Dassler, wanted a logo that would be easily recognizable and reflect the brand’s athletic focus. The three stripes were first used on Adidas footwear to provide support and stability to athletes during sports activities.
The Xbox logo has undergone several changes over the years, but the most recognizable version is the one introduced in 2005.
The current Xbox logo features a large, stylized, green letter “X” with a smaller green sphere on its top-right corner. The “X” represents the “X” in Xbox, and the sphere symbolizes the power button of the console. The green color is associated with the brand and has become iconic in the gaming industry.
Before this version, the original Xbox logo, used for the first Xbox console released in 2001, was a simple green circle with the word “XBOX” in white capital letters inside it.
The Coca-Cola logo features the brand name “Coca-Cola” written in a distinctive cursive script with a red and white color scheme.
The logo was created by Frank M. Robinson, the bookkeeper and partner of Coca-Cola’s inventor, John S. Pemberton, in 1886. Frank’s excellent penmanship inspired the initial script design of the logo. The Coca-Cola Company has used variations of this logo over the years, but the cursive script has remained a constant feature.
The iconic red color used in the logo is also an essential part of Coca-Cola’s brand identity. The vibrant red is associated with the brand’s energy, passion, and dynamic nature. The combination of the cursive script and the red and white color scheme represents the global popularity of the Coca-Cola brand and its signature beverage.
The FedEx logo is a well-known and cleverly designed symbol that contains a hidden message. The logo was created by the renowned graphic designer Lindon Leader in 1994.
At first glance, the logo appears to be a simple arrangement of the company’s name, “FedEx,” in purple and orange colors. However, upon closer inspection, you can see an arrow formed between the letters “E” and “x.” The arrow represents speed, forward movement, and efficiency, which are all qualities that FedEx emphasizes in its delivery services.
The arrow hidden in the FedEx logo serves as a subliminal message, suggesting the company’s commitment to quick and reliable delivery solutions.
The Air Jordan logo, also known as the “Jumpman” logo, is an iconic symbol associated with the Nike Air Jordan brand of basketball shoes and athletic apparel. The logo features the silhouette of Michael Jordan, the legendary basketball player, in mid-air, performing a signature slam dunk.
The Jumpman logo was created by graphic designer Peter Moore in 1984. It was inspired by a photograph of Michael Jordan taken during a photoshoot for the Air Jordan 1 shoes. The image captured Jordan soaring through the air during a slam dunk, and the silhouette was used as the basis for the Jumpman logo.
The Jumpman logo represents athleticism, excellence, and the spirit of basketball. after Moore’s original most Air Jordans were designed by Tinker Hatfield.
National Aeronautics and Space Administration (NASA), the United States government agency responsible for the nation’s civilian space program and for aeronautics and aerospace research.
The NASA logo consists of a blue circle with a red chevron extending from the top left to the bottom right, and a stylized white wing on top of the chevron. The design is often referred to as the “meatball” logo due to its circular shape.
The logo was designed in 1959 by James Modarelli, an engineer at NASA’s Lewis Research Center (now known as NASA Glenn Research Center). It represents the agency’s mission to explore and push the boundaries of space, with the chevron symbolizing aeronautics and the white wing symbolizing space travel.
The original “meatball” logo remains one of the most recognizable symbols in the field of space exploration.
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