What Size Should a Facebook Post Be?

When it comes to Facebook marketing, size matters especially when you’re trying to grab attention in a crowded feed. Whether you’re posting an image, sharing a link, or creating an ad, using the right size ensures your content looks professional and stands out.

Why Facebook Post Size Matters

• First Impressions: A clear, properly-sized post looks more professional and trustworthy.

• Better Engagement: Posts that are formatted correctly tend to get more likes, comments, and shares.

• Avoid Cropping: Incorrect sizing can cause important parts of your image or text to be cut off.

Ideal Facebook Post Sizes

1. Standard Image Post

• Recommended Size: 1200 x 630 pixels

• Aspect Ratio: 1.91:1

This is the best size if you’re simply sharing a photo. It works well for posts in the News Feed and when your image is shared elsewhere.

Tip: Always use high-quality images (at least 72 DPI) to avoid pixelation.

2. Facebook Link Post (Shared Links)

• Recommended Size: 1200 x 628 pixels

• Aspect Ratio: 1.91:1

When you paste a URL into your post, Facebook pulls in an image preview. If you want to control how that preview looks, make sure the image attached to the link follows this size.

3. Facebook Stories

• Recommended Size: 1080 x 1920 pixels

• Aspect Ratio: 9:16 (vertical)

Stories are vertical, full-screen content. Since users view them on mobile, vertical sizing is crucial to avoid awkward black bars or cut-off elements.

4. Facebook Cover Photo

• Recommended Size: 820 x 360 pixels

• Minimum Size: 400 x 150 pixels

• Safe Zone: Keep important elements within the center 640 pixels wide by 312 pixels tall to avoid being cut off on mobile.

Note: Facebook’s desktop and mobile versions crop cover photos differently, so always double-check both views.

5. Facebook Event Cover Photo

• Recommended Size: 1200 x 628 pixels

This size gives your event a professional appearance and ensures key details aren’t cropped out.

6. Facebook Ad Image Sizes

If you’re running ads (like Boosted Posts or News Feed Ads):

• Single Image Ads: 1080 x 1080 pixels (Square) or 1200 x 628 pixels (Landscape)

• Carousel Ads: 1080 x 1080 pixels per image

• Video Ads: Minimum width: 1200 pixels, with an aspect ratio of 1:1 (square) or 4:5 for vertical videos.

Quick Facebook Post Size Cheat Sheet

Best Practices for Facebook Post Images

• Compress your images: Large files slow down loading times. Use tools like TinyPNG or Facebook’s own compression.

• Keep text minimal: Facebook recommends keeping text to less than 20% of the image for best performance.

• Focus on mobile: Over 80% of Facebook users access the platform via mobile. Always preview your post on mobile before publishing.

• Use bright colors and bold visuals: These catch the eye more effectively in the busy News Feed.

Choosing the right Facebook post size can significantly impact how your audience engages with your content. It’s a small detail that makes a big difference. Always optimize your images for Facebook’s recommended dimensions.