Top LinkedIn Marketing Influencers to Follow

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LinkedIn has evolved from a professional networking platform to a powerhouse for B2B marketing, personal branding, and thought leadership. With over 1 billion users, LinkedIn offers immense opportunities for marketers to engage with industry leaders, generate leads, and grow their businesses.

1. Justin Welsh

 Why Follow Him?
Justin Welsh is a LinkedIn growth expert and solopreneur who shares actionable tips on personal branding, content creation, and monetization. His posts break down complex marketing strategies into simple, digestible steps.

 Key Topics:
✔ LinkedIn content strategy
✔ Personal branding for professionals
✔ Lead generation & sales

 Follow Him: Justin Welsh on LinkedIn

2. Richard van der Blom

 Why Follow Him?
Richard is a LinkedIn algorithm expert who conducts in-depth research on engagement trends. His annual “LinkedIn Algorithm Report” is a must-read for marketers looking to optimize their reach.

 Key Topics:
✔ LinkedIn algorithm updates
✔ Posting strategies for maximum reach
✔ Engagement hacks

 Follow Him: Richard van der Blom on LinkedIn

3. Vivek Shankar

 Why Follow Him?
Vivek is a LinkedIn ghostwriter and content strategist who helps professionals and brands grow their presence organically. His posts offer deep insights into storytelling and audience engagement.

 Key Topics:
✔ LinkedIn ghostwriting
✔ Audience engagement strategies
✔ Personal branding

 Follow Him: Vivek Shankar on LinkedIn

4. Daniel Roth

 Why Follow Him?
As LinkedIn’s Editor-in-Chief, Daniel Roth provides insider knowledge on platform trends, news, and best practices. Following him ensures you stay updated on LinkedIn’s latest features.

 Key Topics:
✔ LinkedIn news & updates
✔ Content trends
✔ Platform innovations

 Follow Him: Daniel Roth on LinkedIn

5. Samantha McKenna

 Why Follow Her?
Samantha is a LinkedIn sales & outreach expert, specializing in prospecting and lead generation. Her strategies help sales teams and marketers convert connections into customers.

 Key Topics:
✔ LinkedIn outreach strategies
✔ Sales prospecting
✔ Cold messaging techniques

 Follow Her: Samantha McKenna on LinkedIn

6. Matt Barker

 Why Follow Him?
Matt is a LinkedIn ads specialist, helping businesses run high-converting ad campaigns. His insights into targeting, creatives, and ROI optimization are invaluable for marketers.

 Key Topics:
✔ LinkedIn advertising
✔ Lead generation ads
✔ Campaign optimization

 Follow Him: Matt Barker on LinkedIn

7. Jasmine Star

 Why Follow Her?
Jasmine is a branding and social media strategist who teaches professionals how to build a magnetic personal brand on LinkedIn.

 Key Topics:
✔ Personal branding
✔ Storytelling on LinkedIn
✔ Audience growth

 Follow Her: Jasmine Star on LinkedIn

Why Follow LinkedIn Marketing Influencers?

✅ Stay updated on algorithm changes
✅ Learn proven strategies for growth
✅ Get inspiration for content creation
✅ Network with industry leaders