The Ultimate Guide to Advertising on Google My Business

In today’s digital-first world, local businesses need a strong online presence to attract customers. One of the most effective ways to do this is by leveraging Google My Business (GMB), a free tool that helps businesses manage their online visibility across Google Search and Maps.

Why Advertise on Google My Business?

Google My Business is a powerful platform for local SEO, but advertising through it can help you:
✅ Increase visibility in local search results
✅ Drive more foot traffic to your physical store
✅ Generate leads through calls, messages, and website visits
✅ Promote special offers to nearby customers
✅ Outrank competitors in your area

While GMB itself doesn’t have a direct ad platform like Google Ads, you can use Google Ads in combination with GMB to enhance your local marketing efforts.

How to Advertise Using Google My Business

1. Optimize Your Google My Business Profile

Before running ads, ensure your GMB profile is fully optimized:
✔ Complete all business details (name, address, phone number, hours)
✔ Add high-quality photos & videos of your business
✔ Collect and respond to reviews
✔ Use relevant keywords in your business description
✔ Enable messaging for direct customer communication

A well-optimized GMB profile improves your chances of appearing in Google’s Local Pack (the top 3 local business listings).

2. Run Google Local Search Ads

Google Ads allows you to create Local Search Ads that appear when users search for businesses like yours. Here’s how:

• Go to Google Ads and select “Local campaigns.”

• Choose “Visit your store” as the campaign goal.

• Set your budget and target location.

• Google will automatically optimize your ads across Search, Maps, and Display Network.

These ads can include:
Your business location
A click-to-call button
Directions to your store
Promotions (e.g., discounts, special offers)

3. Use Google Smart Campaigns

If you’re new to Google Ads, Smart Campaigns simplify the process:

• Automatically generates ads based on your GMB profile.

• Optimizes for calls, website visits, or store visits.

• Requires minimal setup—ideal for small businesses.

4. Leverage Google Local Service Ads (LSAs)

For service-based businesses (plumbers, electricians, cleaners, etc.), Local Service Ads are a great option:

• Appear at the very top of Google search results.

• Require no keyword bidding—you pay per lead (call or message).

• Display your Google reviews and ratings prominently.

To qualify, you must pass Google’s verification process (background checks, license verification, etc.).

5. Promote Posts on Google My Business

GMB allows you to publish posts (similar to social media updates) to share:
 Events & offers
 New products/services
⭐ Customer testimonials

While these aren’t paid ads, they help keep your profile active and engaging.

Best Practices for Google My Business Advertising

 Use High-Intent Keywords – Target phrases like “near me,” “best [service] in [city],” etc.
 Include a Strong Call-to-Action (CTA) – “Call now,” “Get directions,” “Book an appointment.”
 Monitor & Respond to Reviews – Positive reviews boost credibility.
 Track Performance – Use Google Ads & GMB Insights to measure clicks, calls, and conversions.
 Run Seasonal Promotions – Discounts during holidays can increase foot traffic.

Advertising on Google My Business (through Google Ads and Local Service Ads) can significantly boost your local visibility and customer acquisition. By optimizing your GMB profile, running targeted ads, and engaging with customers, you can stay ahead of competitors and drive more sales.