The Basics of Snapchat Marketing: A Beginner’s Guide

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Businesses must leverage social media platforms to engage with their audience effectively. Snapchat, with its young and highly engaged user base, presents a unique opportunity for brands to connect with consumers in a fun and interactive way.

Why Use Snapchat for Marketing?

Snapchat boasts over 750 million monthly active users, with a majority being Gen Z and Millennials. The platform’s ephemeral (disappearing) content encourages real-time engagement, making it ideal for:

• Brand awareness

• Exclusive promotions

• Behind-the-scenes content

• Influencer collaborations

Key Snapchat Marketing Features

1. Snapchat Stories

• Stories last for 24 hours, making them perfect for time-sensitive promotions.

• Brands can share daily updates, product launches, or event coverage.

2. Snap Ads

• Short, full-screen video ads (3-10 seconds) that appear between Stories.

• Can include swipe-up links for direct conversions.

3. Sponsored Lenses & Filters

• Augmented Reality (AR) lenses let users interact with branded animations.

• Geofilters are location-based overlays for events or store promotions.

4. Discover Page

• A curated section where publishers and brands share content.

• Great for reaching a wider audience with professionally produced content.

5. Snapchat Spotlight

• Similar to TikTok, Spotlight features short, entertaining videos.

• Brands can gain viral exposure by creating engaging clips.

How to Start with Snapchat Marketing

Step 1: Set Up a Business Account

• Download Snapchat and create a Business Profile (different from a personal account).

• Fill in your brand details, website, and contact information.

Step 2: Define Your Audience

• Snapchat’s primary users are 13-34 years old.

• Use Snapchat Insights (for creators/businesses) to track engagement.

Step 3: Create Engaging Content

• Use vertical videos (optimized for mobile).

• Keep content authentic, fun, and interactive.

• Leverage polls, Q&As, and behind-the-scenes clips to boost engagement.

Step 4: Run Ads & Promotions

• Use Snapchat Ads Manager to set up campaigns.

• Choose between Story Ads, Collection Ads, or AR Lenses.

• Target users based on demographics, interests, and behaviors.

Step 5: Collaborate with Influencers

• Partner with Snapchat influencers to expand reach.

• Influencers can create authentic content featuring your brand.

Step 6: Track Performance

• Monitor metrics like views, swipe-ups, and engagement rates.

• Adjust your strategy based on what resonates with your audience.

Best Practices for Snapchat Marketing

✔ Be authentic – Snapchat users prefer raw, unfiltered content.
✔ Use AR creatively – Lenses and filters increase engagement.
✔ Post consistently – Keep your audience engaged with regular updates.
✔ Leverage FOMO (Fear of Missing Out) – Use limited-time offers and Stories.
✔ Engage with followers – Reply to Snaps and messages to build relationships.

Snapchat marketing is a powerful tool for brands looking to connect with younger audiences in an interactive way. By leveraging Stories, Ads, AR lenses, and influencer partnerships, businesses can create memorable campaigns that drive engagement and conversions.