Snapchat marketing statistics

Snapchat has emerged as a key platform for marketers aiming to engage younger demographics, particularly Gen Z and millennials. With its unique features and immersive experiences, Snapchat offers brands innovative ways to connect with audiences.

Snapchat’s Expansive Reach and User Engagement

• Advertising Reach: Snapchat’s advertising reach has grown to 706 million users globally as of October 2024, with significant audiences in India (204 million) and the U.S. (106 million).

• Daily Active Users (DAUs): The platform boasts 443 million DAUs, marking a 9% year-over-year increase.

• User Behavior: Snapchat users open the app approximately 30 times per day, indicating high engagement levels.

Influencing the Purchase Journey

• Product Discovery: A staggering 97% of Snapchatters discover new products and brands through social ads, highlighting the platform’s role in the initial stages of the consumer journey.

• Impulse Buying: Snapchat users are 60% more likely to make impulse purchases compared to users on other platforms.

• Purchase Recommendations: After viewing an ad on Snapchat, 45% of users are more inclined to recommend the brand to friends, and 34% are more likely to make a purchase.

Targeting Gen Z and Millennials

• Demographic Reach: Snapchat ads reach over 90% of individuals aged 13–24 and over 85% of those aged 13–34 in the U.S., making it a prime platform for targeting younger audiences.

• Spending Power: The combined spending power of Gen Z and millennials on Snapchat is estimated at $4.4 trillion globally.

Enhancing Brand Recall and Engagement

• Ad Recall: Gen Z users exhibit a 59% advertising recall after engaging with an ad for just two seconds or less.

• Sound-On Viewing: Approximately 64% of Snapchat ads are viewed with sound on, emphasizing the importance of audio elements in ad creatives.

Using Influencer Marketing

• Influencer Impact: Over 75% of users have made a purchase based on an influencer’s recommendation on Snapchat.

• Trust in Influencers: A significant 92% of Snapchat users trust influencers more than traditional celebrities, underscoring the platform’s emphasis on authentic connections.

• Augmented Reality (AR) Integration: Brands utilizing AR experiences, such as virtual try-ons, have seen a 2–3x increase in purchase intent compared to static images.

Embracing AR and AI Innovations

• AR Engagement: Snapchat’s AR features, like Try-On Lenses, have evolved to offer hyper-realistic visuals, seamless e-commerce integration, and personalized product recommendations through AI.

• User Interaction: Over 300 million users engage with AR experiences daily, highlighting the feature’s popularity and potential for brand engagement.

Business Adoption and Advertising Revenue

• Business Presence: More than 35 million businesses actively use Snapchat to reach their target audiences.

• Advertising Revenue: Snapchat’s ad revenue is projected to reach $6.11 billion in 2024, with expectations to grow to $8.34 billion by 2027.

• Return on Ad Spend (ROAS): Businesses have reported a 40% greater ROAS on Snapchat compared to other social media platforms.

The Power of Video Content

• Video Consumption: Snapchat users watch over 10 billion videos daily, with video views increasing by over 60% year-over-year.

• Completion Rates: The platform boasts an impressive 83% video completion rate, indicating strong user engagement with video content.

Snapchat as a Social Commerce Leader

• Shopping Enthusiasm: A remarkable 97% of Snapchat users express a love for shopping, often spending more on categories like apparel, beauty, and home goods compared to users on other platforms.

• Product Discovery: Snapchatters are highly active in discovering new trends and products through social channels, with 97% reporting learning about new products via social ads.

Strategic Takeaways for Marketers

• Engage with AR: Incorporate AR experiences to offer interactive and immersive product demonstrations.

• Leverage Influencers: Collaborate with influencers who resonate with your target audience to build trust and drive conversions.

• Optimize for Sound-On Viewing: Design ads that are effective both with and without sound to cater to varying user preferences.

• Target Younger Demographics: Utilize Snapchat’s extensive reach among Gen Z and millennials to position your brand effectively.