Prelaunch.com aims to validate ideas before they become failures

Prelaunch.com, a platform dubbed the “Shark Tank for ideas,” has launched an “Idea Validation” feature that allows creators to test the viability of their concepts before investing heavily in research and development.

The new feature seeks to address a familiar problem: great ideas failing due to flawed execution, targeting the wrong audience, or being ahead of their time – fates that befell ambitious products like Apple’s Pippin game console, Nintendo’s Virtual Boy VR headset, and the ill-fated Juicero juice squeezer.

While large companies can often absorb such failures, they can be catastrophic for smaller firms and entrepreneurs. Prelaunch aims to mitigate this risk by offering a streamlined process for creators to describe their product, highlight key features, and receive rapid consumer feedback before prototyping.

Leveraging AI, the platform generates a product landing page with images and descriptions in seconds. It then harnesses a panel of over 200 million people to provide insights on interest levels, pricing expectations, and demographic data.

“Analysis suggests that projects with prototypes stand a significantly better chance of validation and success,” said Prelaunch CEO Narek Vardanyan. “This new feature virtually eliminates the playing field, allowing creators with just a concept to compete with those who have tangible prototypes.”

Prelaunch’s process takes minutes rather than the months or years typically required for market research and proof-of-concept development, potentially saving creators considerable time and resources.

For a limited time, the “Idea Validation” feature is being offered for free, reflecting the platform’s commitment to nurturing creativity and innovation.

As Vardanyan notes, “Imagine if famous inventors like Edison or Da Vinci had access to something like this. While we can’t rewrite history, Prelaunch.com is ensuring that the future of innovation is brighter, bolder, and validated by the very people it seeks to inspire.”