LinkedIn Video Marketing: How to Stand Out and Drive Real Results

Video marketing is no longer optional it’s essential. While platforms like YouTube and TikTok dominate conversations about video, one network where video marketing is becoming incredibly powerful (yet still underutilized) is LinkedIn.

LinkedIn video marketing gives businesses and professionals a unique opportunity: you’re speaking directly to decision-makers, industry leaders, and engaged audiences who are in a business mindset not just scrolling for entertainment.

Why LinkedIn Video Marketing Matters

• Higher Engagement: LinkedIn users are 20x more likely to share a video post than any other type of content.

• Professional Audience: You’re reaching executives, entrepreneurs, recruiters, and highly motivated professionals.

• Organic Reach: Video posts on LinkedIn can achieve higher organic reach compared to regular text or image posts, especially with native uploads (directly uploading to LinkedIn rather than linking to YouTube).

• Brand Authority: Quality video content helps establish trust, authority, and personality — all crucial for professional networking.

Types of Videos That Work Well on LinkedIn

1. Personal Branding Videos: Share your professional journey, lessons learned, or day-in-the-life content.

2. Educational Content: Quick tutorials, industry insights, trend breakdowns, or explainer videos.

3. Company Culture Videos: Showcase your team, work environment, or behind-the-scenes moments.

4. Customer Testimonials: Real stories from real customers can be very persuasive.

5. Event Highlights: Summaries of webinars, conferences, or networking events you attend or host.

6. Thought Leadership: Share your opinions about industry changes, challenges, and innovations.

Best Practices for LinkedIn Video Marketing

1. Keep It Short and Valuable

Attention spans are short, even on LinkedIn. Aim for 30 seconds to 2 minutes unless you’re delivering very rich value (like webinars or tutorials).

2. Start Strong

The first 3-5 seconds must hook viewers. Pose a question, deliver a bold statement, or immediately show an interesting visual.

3. Use Captions

Most LinkedIn users watch videos without sound, especially during work hours. Always add captions to your videos.

4. Optimize for Mobile

A large portion of LinkedIn users access the platform via mobile. Use vertical or square formats and large, readable text.

5. Call to Action (CTA)

Always have a clear CTA: visit your site, comment their thoughts, follow your page, or send a message. Without a CTA, you lose momentum.

6. Post Natively

Upload the video directly to LinkedIn instead of linking out to YouTube. Native videos perform significantly better.

7. Be Consistent

Consistency builds trust and recognition. Aim to post video content at least once a week.

LinkedIn Video Ad Campaigns

If you have a marketing budget, LinkedIn offers sponsored video ads that target specific industries, job titles, and even companies. This is extremely powerful for B2B marketing, thought leadership positioning, and recruitment campaigns.

When using video ads:

• Keep your message sharp and focused.

• Test different video lengths and creative styles.

• Use LinkedIn’s robust targeting features to laser-focus your audience.

Video content on LinkedIn is still a huge opportunity for those who move early and execute well. It’s not about producing expensive, cinematic videos it’s about being authentic, sharing real value, and connecting with the professional community.

If you want to build your brand, generate leads, recruit top talent, or become a thought leader, start incorporating video into your LinkedIn strategy today.