LinkedIn Media Posts: The Ultimate Size Guide

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LinkedIn is a powerful platform for professionals to share content, build their personal brand, and engage with their network. However, posting media (images, videos, documents, and carousels) with incorrect dimensions can lead to poor visibility and a suboptimal user experience.

1. LinkedIn Image Sizes

Shared Image Posts (Single Image)

• Recommended Size: 1200 x 627 pixels (1.91:1 aspect ratio)

• Minimum Size: 200 x 200 pixels

• Max File Size: 8MB (PNG, JPG, or GIF)

Best Practices:

• Use high-resolution images for clarity.

• Avoid text-heavy images as LinkedIn may crop them differently on mobile and desktop.

LinkedIn Carousel Posts (Multiple Images/Documents)

• Recommended Size: 1080 x 1080 pixels (1:1 square ratio)

• Max Slides: 10 pages

• Supported Formats: PDF (for document carousels) or JPG/PNG (for image carousels)

Best Practices:

• Ensure consistency in dimensions across all slides.

• Use engaging visuals and minimal text for better engagement.

2. LinkedIn Video Sizes

Native LinkedIn Videos (Uploaded Directly)

• Recommended Resolution: 1920 x 1080 pixels (landscape) or 1080 x 1920 (portrait)

• Aspect Ratio: 16:9 (landscape), 9:16 (portrait), or 1:1 (square)

• Max Duration: 10 minutes (standard), up to 15 minutes (for some verified accounts)

• Max File Size: 5GB

• Supported Formats: MP4, MOV

Best Practices:

• Add captions for accessibility and higher engagement.

• Keep the first 3 seconds engaging to capture attention.

LinkedIn Video Ads

• Recommended Size: 360p to 1080p

• Aspect Ratio: 1:1, 16:9, or 9:16

• Max Duration: 30 seconds (best for engagement)

3. LinkedIn Document Posts (PDF, PowerPoint, Word)

• Recommended Format: PDF (best for carousels)

• Max File Size: 100MB

• Max Pages: 300 pages

Best Practices:

• Use a compelling cover page to attract clicks.

• Optimize for mobile viewing since most users access LinkedIn via smartphones.

4. LinkedIn Cover Photo Sizes

Personal Profile Banner

• Recommended Size: 1584 x 396 pixels (4:1 aspect ratio)

• Max File Size: 8MB

Company Page Banner

• Recommended Size: 1536 x 768 pixels (2:1 aspect ratio)

• Max File Size: 8MB

Best Practices:

• Keep text and logos centered to avoid cropping issues.

• Use high-quality, professional imagery.

5. LinkedIn Story Sizes

• Recommended Size: 1080 x 1920 pixels (9:16 aspect ratio)

• Max Duration: 20 seconds

• Supported Formats: JPG, PNG, MP4, MOV

Best Practices:

• Use vertical format for full-screen visibility.

• Add stickers, polls, or questions to boost engagement.

Using the correct LinkedIn media sizes ensures your content looks polished and performs well. Whether you’re posting images, videos, or documents, adhering to these guidelines will help you maximize engagement and make a strong professional impression.