How to market with Pinterest

Marketing on Pinterest can be highly effective for businesses looking to reach and engage with a visually-oriented audience.

1. Set Up Your Pinterest Business Account

• Convert or Create: If you already have a personal account, convert it to a business account. If not, create a new business account.
• Verify Your Website: Verify your website to gain access to Pinterest Analytics and enable rich pins (which provide more information directly on pins).

2. Optimize Your Profile

• Profile Name and Bio: Use your business name and include relevant keywords to improve discoverability.
• Profile Picture: Use a recognizable logo or professional headshot.
• Board Organization: Create boards that reflect your brand and target audience’s interests. Use descriptive board titles and categories.

3. Create Compelling Pins

• Design: Create visually appealing pins with high-quality images or graphics. Pinterest recommends a 2:3 aspect ratio (e.g., 1000 x 1500 pixels).
• Text Overlay: Add informative and engaging text overlay to describe your pin and attract clicks.
• Branding: Include your logo or brand name subtly on your pins to reinforce brand awareness.

4. Optimize for Search (SEO)

• Keyword Research: Use Pinterest’s search bar to discover popular keywords related to your industry or niche.
• Pin Descriptions: Write keyword-rich descriptions for your pins to improve their visibility in search results.
• Hashtags: Use relevant hashtags to categorize your pins and increase discoverability.

5. Engage with Your Audience

• Follow and Engage: Follow influencers, industry leaders, and relevant accounts. Like, comment, and share their content.
• Respond Promptly: Reply to comments on your pins and engage with users who interact with your content.

6. Utilize Pinterest Analytics

• Track Performance: Monitor metrics such as impressions, clicks, saves (repins), and engagement rates.
• Optimize Strategy: Use analytics data to identify top-performing pins and boards. Adjust your strategy based on insights.

7. Promote Your Pins

• Pinterest Ads: Consider using Pinterest’s paid advertising options (Promoted Pins) to reach a larger audience and drive traffic to your website.
• Budget and Targeting: Set a budget, define your target audience (based on interests, demographics, behaviors), and track ad performance.

8. Integrate Pinterest with Your Website

• Pin It Button: Install the Pinterest “Pin It” button on your website to encourage visitors to save and share your content.
• Rich Pins: Implement different types of rich pins (e.g., product pins, recipe pins) to provide additional information directly on Pinterest.

9. Create Rich Content

• Tutorials and How-Tos: Share step-by-step guides or tutorials related to your products or services.
• Inspiration Boards: Create boards that inspire your audience and align with your brand’s aesthetic.

10. Stay Consistent and Analyze Results

• Regular Updates: Maintain an active presence by regularly pinning fresh content and updating boards.
• Monitor Results: Continuously analyze your Pinterest analytics to measure the effectiveness of your strategy and make necessary adjustments.