How to Know if Your Facebook Ads Are Doing Well

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Running Facebook ads can be a game-changer for your business, but simply launching a campaign isn’t enough. You need to monitor its performance to make sure you’re getting the best return on your investment. But how do you actually know if your Facebook ads are doing well?

1. You’re Reaching the Right Audience

Relevance is critical. If your ad is being shown to people who are interested in what you offer, you’ll see:

• Higher engagement (likes, shares, comments)

• Better click-through rates (CTR)

• Lower cost per click (CPC)

Check your audience insights and ad relevance score (now called “Quality Ranking”). A high-quality ranking usually means your ad is resonating with viewers.

2. Your CTR is Strong

The click-through rate (CTR) measures how many people clicked on your ad after seeing it. A healthy CTR for Facebook ads usually falls between 0.9% to 1.5%, depending on your industry.

If your CTR is low, it might mean:

• Your creative (image or video) isn’t eye-catching.

• Your messaging isn’t clear or attractive.

• Your targeting needs refining.

3. Your Cost Per Result is Low

Look at your Cost Per Result — whether that’s a purchase, lead, app install, or another action you care about.
Lower costs generally mean your ad is effective and your audience is responding positively.

Tip: Always compare your cost to the value of the result. Spending $5 per lead is great if each lead could bring you $500 in business!

4. You’re Hitting Your Conversion Goals

Ultimately, the goal of most ads is conversion — purchases, sign-ups, downloads, etc.

If you’re seeing a steady flow of:

• Purchases

• Leads

• App downloads

• Event registrations then your ads are doing what they’re supposed to do.

Pro Tip: Make sure your Facebook pixel is installed correctly so you can accurately track these conversions.

5. Your Return on Ad Spend (ROAS) is Positive

ROAS = Revenue generated from ads / Cost of ads.

Example:

• You spent $100 on ads.

• You made $400 from those ads.

• Your ROAS = 4x.

A ROAS above 1x means you’re making more money than you’re spending. A ROAS of 3x to 5x is generally considered excellent for Facebook ads.

6. Your Ad Frequency Isn’t Too High

If people see your ad too many times, they might start ignoring it (or worse, getting annoyed). This is called ad fatigue.

Check your Frequency metric:

• A frequency of 2-3 is usually fine.

• If it starts creeping up to 5+, you may need to refresh your creatives or change your targeting.

7. Positive Comments and Feedback

Sometimes, your audience will tell you directly!
Look at the comments, shares, and reactions on your ads. Positive engagement means your ad is resonating — and that’s a very good sign.

Good Facebook ad performance isn’t just about one number. It’s about the full picture: reaching the right people, at the right cost, and achieving real business results.

Track these metrics consistently:

• CTR

• Cost per result

• Conversions

• ROAS

• Ad frequency

• Audience feedback

If most of them look healthy then your Facebook ads are doing well. If not, don’t worry small tweaks in targeting, creative, or copy can make a big difference.