How to design a great social media ad

I know that first we have to assess our customer needs before anything, and then conduct some research.  This can be the success or failure of the campaign.

Designing a great social media ad involves several key steps:

• Define your target audience: Determine who your target audience is, their interests, behaviors, demographics, and what they are looking for. This will help guide the design and messaging of the ad. The more specific you can get here the better.
• Choose the right format: Choose the appropriate ad format for your goal and target audience, such as image, video, or carousel.
• Create compelling visuals: Use high-quality images or videos that are visually appealing and relevant to your target audience.
• Write a clear and concise message: The ad copy should clearly communicate the value proposition and include a strong call to action. Keep the text short and to the point, as most social media users have short attention spans.
• Add branding elements: Include your brand logo and color scheme to help build brand recognition.
• Test and refine: Run A/B tests to determine the most effective elements of the ad and make changes accordingly. Continuously monitor the performance of the ad and make adjustments as needed.

By following these steps and incorporating key elements, such as relevance, strong visuals, and a clear message, you can create a great social media ad that resonates with your target audience and drives engagement and conversions.

Any tips on designing a really compelling social media ad, would be welcome.