How to Check Comments on Facebook Ads

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Facebook ads are a powerful tool for reaching your audience, but they’re not just about impressions and clicks—the comments section can offer valuable insights into how your audience feels about your product, service, or brand. Whether it’s positive feedback, questions from potential customers, or even criticism, keeping an eye on comments is crucial for engagement and brand reputation.

️ Method 1: Check Comments Directly From the Ad on Your Page

If your ad was boosted from a post on your Facebook page (a “post engagement” ad), here’s how to check:

Step 1: Go to Your Facebook Page

• Open facebook.com and log into your business account.

• Click on Pages from the left menu and select your page.

Step 2: Find the Ad Post

• Scroll down your timeline to find the post that was used in your ad.

• Click on the post.

Step 3: View Comments

• All the comments will be visible under the post.

• You can reply, hide, or delete comments as needed.

✅ This method works best for boosted posts or ads that originate from existing page content.

Method 2: Use Facebook Ad Library

If you want to see how your competitors’ ads are performing, or view public comments on any active ad:

Step 1: Go to Facebook Ad Library

• Choose your country and search for the page name.

Step 2: Click on an Ad

• Scroll through the page’s active ads and select one.

Step 3: View Comments

• Click the “See ad details” link.

• From there, you’ll be redirected to the Facebook page post where comments are displayed.

This is helpful for market research and competitive analysis.

Method 3: Use Meta Ads Manager

If your ad was created directly in Ads Manager, here’s how to track comments:

Step 1: Go to Meta Ads Manager

Step 2: Select the Campaign and Ad Set

• Click on the campaign that contains your ad.

• Click on the Ad tab.

Step 3: Click “Preview”

• Hover over the ad name and click the “Preview” button (a small arrow icon).

Step 4: Click “Facebook Post with Comments”

• In the preview panel, click the option: “Facebook Post with Comments”.

• This opens a new tab showing the live ad post with all public reactions, likes, shares, and comments.

This is the most reliable method to view actual engagement for ads created in Ads Manager.

Bonus: How to Manage Comments on Facebook Ads

• Respond quickly: Prompt replies build trust and may boost conversion.

• Hide or delete spam: Don’t let trolls or bots ruin your brand image.

• Pin important responses: Highlight answers to FAQs in the comment section.

• Use automated moderation: Tools like Meta Business Suite or third-party platforms (e.g., Hootsuite, Sprout Social) can help manage large volumes of engagement.

Why Checking Comments Matters

• Customer sentiment: See what people really think.

• Sales opportunities: Answer questions that could lead to purchases.

• Brand perception: Monitor how your brand is viewed publicly.

• Ad optimization: Feedback might reveal ways to improve your ad creatives or targeting.

Checking Facebook ad comments is not just about staying informed—it’s about building a relationship with your audience. Regular monitoring and engagement can lead to better customer satisfaction, stronger community trust, and more effective ad performance.