How Long Do Facebook Ads Stay in Review?

When you create a new ad on Facebook (or make significant edits to an existing one), it must first go through a review process before it can start running. This is an important step that ensures ads comply with Facebook’s Advertising Policies, including guidelines on content, targeting, and user experience. But how long does this review process actually take?

Typical Review Time

Most Facebook ads are reviewed within 24 hours.
In fact, many advertisers report that their ads are approved within minutes to a few hours. However, this isn’t always guaranteed.

When It Might Take Longer

There are several situations where your ad review might take longer than 24 hours:

• High Traffic Times: During peak seasons like Black Friday, holidays, or major global events, Facebook’s ad review team may experience delays due to increased ad submissions.

• New Ad Accounts: If your business account is new or hasn’t established a strong reputation yet, your ads may be reviewed more cautiously.

• Complex or Sensitive Content: Ads that include political topics, sensitive issues, financial services, or health-related content tend to be reviewed more strictly and may take longer.

• Multiple Revisions: If you keep editing your ad, the review process resets each time you make changes.

• Automated vs. Manual Review: While most ads are reviewed by AI, suspicious or unclear content may be flagged for manual review, which can take longer.

️ What Happens During Review?

Facebook’s system evaluates:

• Ad creative (images, videos, text)

• Landing pages

• Targeting criteria

The review is done to ensure the ad doesn’t contain prohibited content, misleading claims, offensive material, or violate any of Facebook’s community standards.

✅ What to Do If Your Ad Is Stuck in Review

If your ad has been under review for more than 24 hours, you can:

1. Check Facebook Business Support – Go to Business Help Center and contact support.

2. Duplicate the Ad – Sometimes creating a new copy and publishing it again can bypass bugs or glitches.

3. Avoid Frequent Edits – Constant changes restart the review process.

4. Use Standard Formats – Ads that closely follow Facebook’s best practices and ad formats tend to be reviewed faster.

If Your Ad Is Rejected

If your ad is disapproved:

• You’ll get a notification with a reason.

• You can edit and resubmit the ad or request a review if you believe the rejection was a mistake.

While Facebook ads are generally reviewed quickly—often within hours—it’s best to plan ahead and give yourself at least 24–48 hours of buffer time before a campaign needs to go live. This helps avoid delays, especially during peak seasons or when running time-sensitive promotions.