Guide to Google My Business Marketing Kit

Small businesses need every possible edge to stand out in local markets. One of the most underutilized tools in local marketing is the Google My Business Marketing Kit — a free resource offered by Google that helps business owners create professional-looking promotional materials in just a few clicks.

What is the Google My Business Marketing Kit?

The Google My Business Marketing Kit is a free service provided by Google to businesses that have verified their Google Business Profile. It offers custom marketing materials such as posters, social media posts, stickers, and digital graphics — all based on your business’s actual Google reviews, ratings, and location information.

You can access it at: marketingkit.withgoogle.com

Features of the Marketing Kit

1. Custom Posters & Print Materials
   Showcase your 5-star reviews, business hours, or a special message with printable posters and window stickers. These are perfect for local foot traffic and in-store engagement.

2. Social Media Content
   Google automatically generates ready-to-use graphics from your reviews, location, and customer ratings — ideal for sharing on platforms like Facebook, Instagram, and Twitter.

3. Review Highlights
   Turn your top Google reviews into eye-catching visuals. This builds trust and encourages potential customers to visit your business.

4. Update Announcements
   Promote offers, new services, or reopening announcements using templates that keep your messaging consistent and branded.

How to Use the Marketing Kit

1. Verify Your Business on Google
   Make sure your business is verified through Google Business Profile. Only verified businesses are eligible.

2. Visit the Marketing Kit Website
   Go to marketingkit.withgoogle.com and enter your business name.

3. Customize Your Materials
   Choose the style, layout, and messaging. You can highlight certain reviews or business details depending on your marketing goals.

4. Download or Print
   Download digital versions for online use or print high-quality materials to display physically.

Benefits of Using the Marketing Kit

• Professional Look for Free: No need for graphic design skills — Google does the heavy lifting.

• Builds Trust with Reviews: Featuring real customer reviews strengthens your business’s credibility.

• Boosts Local Engagement: Physical materials can drive more walk-ins while social content increases brand awareness online.

• Saves Time: Ready-made templates mean you can create a campaign in minutes, not hours.

Pro Tips for Maximum Impact

• Update Regularly: As you get new reviews or ratings, update your kit materials to reflect your latest customer feedback.

• Use in Multiple Channels: Incorporate graphics into your email newsletters, website banners, or even printed flyers.

• Encourage More Reviews: Displaying positive reviews encourages other customers to leave their own feedback.

The Google My Business Marketing Kit is a hidden gem for small businesses looking to strengthen their local presence. It transforms your business’s digital footprint into powerful marketing tools — all at zero cost. If you’ve already claimed your Google Business Profile, this is your next step toward smarter, stronger local marketing.