Growth with Snapchat Marketing Tools

Brands are constantly looking for innovative ways to engage younger audiences. Snapchat, with its 750+ million monthly active users, is one of the most effective platforms for reaching Gen Z and Millennials. However, success on Snapchat goes beyond posting stories it requires the strategic use of Snapchat’s marketing tools.

1. Snap Ads Manager

Snapchat’s Ads Manager is the central hub for creating, managing, and analyzing ad campaigns. It allows businesses to run a variety of ad formats including:

• Snap Ads: Full-screen vertical videos with optional attachments (e.g., swipe-up links).

• Collection Ads: Showcase multiple products in one ad, ideal for e-commerce.

• Story Ads: Featured in the Discover section to drive engagement.

• AR Lenses & Filters: Custom augmented reality experiences and branded filters.

Features:

• Custom audience targeting

• Goal-based bidding (conversions, swipe-ups, app installs)

• In-depth analytics (impressions, shares, time viewed, etc.)

2. Snap Pixel

Snap Pixel is a piece of code you can add to your website to track user actions from Snapchat ads. It’s crucial for:

• Measuring ROI

• Retargeting users who visited your website

• Creating lookalike audiences to expand your reach

This tool ensures you’re not marketing blindly and helps optimize campaigns based on real user behavior.

3. Creator Marketplace

Snapchat’s Creator Marketplace connects brands with Snap Stars (influencers) who can create authentic and engaging content. This is ideal for:

• Product reviews

• Story takeovers

• Sponsored AR Lens content

The marketplace allows you to filter creators by location, audience demographics, and interests, ensuring better alignment with your brand voice.

4. Snapchat Insights

For both creators and business accounts, Snapchat offers in-depth Insights into audience demographics, reach, and engagement metrics. This helps marketers:

• Understand their audience better

• Optimize posting times and content types

• Identify high-performing content

This tool is essential for brands focused on organic growth through consistent content posting.

5. AR Lens Studio

Snapchat’s Lens Studio allows brands to create custom AR experiences. With AR being a major trend, these lenses are a powerful engagement tool.

• Gamified Lenses: Users interact with games through facial recognition

• Try-on Lenses: Perfect for fashion and beauty brands (e.g., virtual sunglasses or lipstick)

Well-designed AR experiences can go viral and dramatically boost brand visibility.

6. Geofilters and Local Campaigns

Snapchat allows businesses to create geofilters, location-based overlays that appear in the camera section. These are great for:

• Promoting in-store visits

• Event marketing

• Local brand awareness

With advanced targeting, you can even set these filters to appear in specific ZIP codes, cities, or radius around a store.

7. Snapchat Scan & Shopping Features

Snapchat has been integrating scanning technology that allows users to scan items or barcodes to discover products. Brands can now list products that show up when scanned, making it a unique direct-to-consumer discovery tool.

The Shopping Lens and Catalog-powered Ads also let brands sell products directly via the app integrating commerce with fun.

Snapchat’s marketing ecosystem is more than just stories it’s a powerful suite of tools designed to help brands connect, engage, and convert younger audiences. Whether you’re a small business or a global brand, using tools like Snap Ads Manager, AR Lens Studio, and Snap Pixel can elevate your marketing strategy.