Facebook Marketing Statistics

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  • April 21, 2025 at 3:17 am #9716
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      Facebook remains one of the most powerful platforms for digital marketing, with billions of active users and advanced advertising tools. Whether you’re a business owner, marketer, or content creator, understanding the latest Facebook marketing statistics can help optimize your strategy.

      1. Facebook User Statistics

      • 3.07 billion monthly active users – making it the largest social media platform.
      • 2.11 billion daily active users.
      • 59% of Facebook users are male, while 41% are female.
      • The largest age group is 25-34 years old, making up 30.3% of users.

      2. Facebook Advertising Statistics

      • Facebook’s ad revenue reached $131.9 billion in 2023 (Meta, 2023).
      • The average cost per click (CPC) on Facebook is $0.94 (WordStream, 2024).
      • The average click-through rate (CTR) for Facebook ads is 1.3% (WordStream, 2024).
      • Video ads have a 6.01% higher engagement rate than image ads (Socialinsider, 2024).
      • Retargeting ads have a 70% higher conversion rate than regular ads (Invesp, 2024).

      3. Facebook Engagement & Content Statistics

      • Posts with images get 2.3x more engagement than text-only posts (BuzzSumo, 2024).
      • Live videos generate 6x more engagement than pre-recorded videos (Facebook, 2023).
      • The best time to post on Facebook is between 8 AM–12 PM on Tuesdays and Thursdays (Sprout Social, 2024).
      • Facebook Stories have over 500 million daily active users (Meta, 2023).

      4. Facebook for Business & E-Commerce

      • Over 200 million businesses use Facebook’s free tools (Meta, 2023).
      • 62% of online shoppers discover new products on Facebook (Meta, 2023).
      • Facebook Shops have seen a 300% increase in usage since 2022 (Meta, 2024).
      • 70% of consumers prefer messaging a business over calling (Facebook, 2023).

      5. Facebook vs. Other Social Media Platforms

      • Facebook has the highest ROI among social media platforms for marketers (HubSpot, 2024).
      • 58% of marketers say Facebook is the most effective platform for brand awareness (Social Media Examiner, 2024).
      • Instagram (owned by Meta) and Facebook together account for 80% of social media ad spend (eMarketer, 2024).

      Key Takeaways for Marketers

      ✅ Video content and live streaming drive the highest engagement.
      ✅ Retargeting ads significantly improve conversion rates.
      ✅ Facebook Shops and Messenger marketing are essential for e-commerce.
      ✅ Timing and ad optimization (CPC, CTR) impact campaign success.

      Facebook continues to dominate social media marketing, and businesses that leverage these insights will stay ahead of the competition.

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