Facebook Ads Size Guide (2025 Edition)

Creating visually engaging Facebook ads is key to capturing attention and boosting conversions. But even the most stunning ad can fail if the size isn’t optimized for Facebook’s ad placements. In this Facebook Ads Size Guide, we’ll walk you through the essential image and video ad dimensions to ensure your campaigns perform at their best.

Why Ad Sizes Matter

Facebook’s algorithm favors content that’s visually appealing and properly formatted for its various placements. Using the right dimensions ensures your ad looks professional, avoids cropping or pixelation, and reaches users effectively on mobile and desktop.

1. Facebook Feed Ads

Image Ads

• Recommended Size: 1200 x 628 pixels

• Aspect Ratio: 1.91:1

• File Types: JPG or PNG

• Max File Size: 30MB

Video Ads

• Recommended Size: 1080 x 1350 pixels

• Aspect Ratio: 4:5 (preferred for mobile engagement)

• Video Length: Up to 240 minutes (but aim for under 15 sec for best performance)

• Max File Size: 4GB

• File Types: MP4 or MOV

2. Facebook Stories Ads

Stories are full-screen vertical ads that are great for immersive brand experiences.

• Recommended Size: 1080 x 1920 pixels

• Aspect Ratio: 9:16

• Max File Size: 4GB

• File Types: JPG, PNG, MP4, MOV

• Text Safe Zone: Keep all text and logos within the central 1080 x 1420 area to avoid cropping.

3. Facebook Right Column Ads

These appear only on desktop and are often overlooked, but they work well for retargeting.

• Recommended Size: 1200 x 1200 pixels

• Aspect Ratio: 1:1

• File Type: JPG or PNG

• Max File Size: 30MB

4. Facebook Marketplace Ads

Marketplace is a high-traffic area where users actively look for products.

• Recommended Size: 1200 x 628 pixels

• Aspect Ratio: 1.91:1

• File Type: JPG or PNG

• Max File Size: 30MB

5. Facebook Video Feeds Ads

This placement appears in Facebook’s dedicated video feed.

• Recommended Size: 1080 x 1350 pixels

• Aspect Ratio: 4:5

• Video Length: Up to 240 minutes

• File Type: MP4 or MOV

6. Facebook Reels Ads

Reels have exploded in popularity and offer excellent engagement.

• Recommended Size: 1080 x 1920 pixels

• Aspect Ratio: 9:16

• Video Length: Up to 60 seconds

• File Type: MP4 or MOV

7. Facebook Carousel Ads

Carousel ads let users swipe through multiple images or videos.

• Image/Video Size: 1080 x 1080 pixels

• Aspect Ratio: 1:1

• Number of Cards: 2–10

• Max File Size: 30MB (images), 4GB (videos)

Tips for Facebook Ad Creative Success

• Less Text is Better: Facebook prefers ads with minimal text. Use imagery to tell your story.

• Use Captions: Most users watch videos without sound.

• Test Different Sizes: A/B testing different formats can help find what works best for your audience.

• Optimize for Mobile: Over 90% of Facebook users access it via mobile, so design with a mobile-first approach.

Following the correct ad sizes for Facebook is essential for creating professional, effective campaigns. Whether you’re targeting users through Stories, Reels, or Feed placements, sticking to the recommended dimensions ensures your ads look sharp and perform well. Bookmark this Facebook Ads Size Guide as your go-to reference for campaign creation in 2025.