Can You Run Facebook Ads Under 18?

Facebook (now Meta) Ads are a powerful tool for businesses, influencers, and marketers to reach their target audience. But if you’re under 18, can you legally create and run Facebook ads? The answer is no, and here’s why.

Facebook’s Age Requirement for Ads

According to Facebook’s Advertising Policies, you must be at least 18 years old to create and manage ads on Facebook, Instagram, or through Meta’s ad platforms. This rule applies to:

• Creating a Business Manager account
• Setting up an Ad Account
• Running paid promotions

Why Does Facebook Have This Policy?

1. Legal and Financial Responsibility – Running ads involves payments, contracts, and compliance with advertising laws, which typically require users to be adults.
2. Privacy and Data Protection – Minors have additional protections under laws like COPPA (Children’s Online Privacy Protection Act) and GDPR (General Data Protection Regulation).
3. Fraud Prevention – Facebook restricts underage users to prevent misuse of ad accounts, scams, and unauthorized spending.

What Happens If You Try to Run Ads Under 18?

• If Facebook detects that you’re under 18, your ad account may be disabled.
• Your personal account could be flagged or restricted if you attempt to bypass age verification.
• Any money spent on ads may be lost if the account gets banned.

Can You Still Learn Facebook Ads Under 18?

Yes! While you can’t run ads directly, you can:

• Study digital marketing through free courses (Facebook Blueprint, Google Skillshop, HubSpot Academy).
• Practice with mock campaigns using Facebook’s demo accounts.
• Work under supervision—some businesses allow teens to assist with ad strategies under adult oversight.

Alternative Options for Young Entrepreneurs

If you’re under 18 but want to promote a business or brand, consider:

• Organic marketing (growing a page through posts, reels, and engagement).
• Collaborating with an adult (parent, mentor, or business partner) to run ads legally.
• Using other platforms like TikTok (which allows ads at 18+) or influencer marketing.

Facebook’s policy clearly states that you must be 18 or older to run ads. While this may limit younger entrepreneurs, there are still ways to learn and prepare for future advertising success. If you’re serious about digital marketing, focus on building skills now so you’re ready when you reach the required age.