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LinkedIn isn’t just a platform for job seekers anymore—it’s now one of the most powerful hubs for networking, thought leadership, and marketing strategy. Whether you’re an entrepreneur, marketer, or aspiring creator, following the right profiles can help you stay ahead of the curve.
1. Justin Welsh
Niche: Personal branding, solopreneurship, content marketing
Why Follow: Justin turned his LinkedIn presence into a million-dollar one-person business. He shares bite-sized content strategies, personal branding tips, and frameworks to grow on LinkedIn.2. Amanda Natividad
Niche: Content marketing, brand strategy, growth
Why Follow: Amanda is the VP of Marketing at SparkToro and is known for her authentic storytelling. She breaks down content systems and shares thought-provoking takes on organic growth.3. Ross Simmonds
Niche: B2B marketing, content distribution
Why Follow: Ross is the founder of Foundation Marketing and a king of distribution strategy. If you’re trying to scale content across channels, his posts are gold.4. Katelyn Bourgoin
Niche: Customer psychology, marketing strategy
Why Follow: Katelyn helps marketers deeply understand their audience. Her insights into buyer behavior and messaging help brands cut through the noise.5. Ash Rathod (Ash Rath)
Niche: Copywriting, brand messaging
Why Follow: Ash blends psychology with branding. His storytelling posts often go viral, and his writing tips help brands create emotional connections.6. Dave Gerhardt
Niche: B2B brand building, marketing leadership
Why Follow: Former CMO at Drift and founder of Exit Five, Dave’s content is raw, real, and incredibly helpful for B2B marketers trying to build memorable brands.7. Shaan Puri
Niche: Business, content creation, growth
Why Follow: Though he’s more well-known from Twitter and the “My First Million” podcast, Shaan drops sharp insights on business and audience growth that cross over into marketing.8. Christina Garnett
Niche: Community building, advocacy marketing
Why Follow: Christina focuses on the human side of marketing—how to connect with customers, build communities, and develop loyalty.9. Andy Crestodina
Niche: SEO, analytics, web strategy
Why Follow: Andy is the co-founder of Orbit Media and a go-to guy for content marketing performance and SEO strategy. His LinkedIn posts are like mini-masterclasses.10. Ann Handley
Niche: Content writing, storytelling
Why Follow: A legendary name in content marketing, Ann blends humor, emotion, and marketing brilliance. Her content is always warm, insightful, and actionable.Bonus Tip:
If you’re serious about marketing on LinkedIn, don’t just follow—engage. Comment thoughtfully, ask questions, and apply what you learn. LinkedIn rewards genuine interaction, and the best way to grow is to participate in conversations.
Marketing is about more than just trends—it’s about authenticity, value, and human connection. The marketers above are leading the way by sharing insights that are practical, innovative, and ahead of the curve. Start following them today and turn your feed into a daily dose of marketing genius.
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