Best Free WhatsApp Marketing Software

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WhatsApp has become a powerful tool for businesses to connect with customers through direct, personal, and instant messaging. With over 2 billion users globally, leveraging WhatsApp for marketing can help businesses improve customer engagement, support, and sales. But to do this effectively, you need the right tools.

1. WA Web Plus for WhatsApp

Best for: Enhancing WhatsApp Web with marketing tools
Platform: Chrome Extension
Price: Free (with premium upgrade)

Features:

• Broadcast messaging

• CRM features (customer notes, tags)

• Scheduled messages

• Read receipts and analytics

• Group message tools

Pros:

• Simple Chrome extension

• Works with WhatsApp Web

• No need for API or coding knowledge

Cons:

• Limited features on the free plan

• Not ideal for bulk messaging at scale

2. WhatSender

Best for: Sending bulk messages without WhatsApp Business API
Platform: Desktop (Windows)
Price: Free version available

Features:

• Send personalized messages in bulk

• Import contacts via CSV or copy-paste

• Schedule messages

• Attach media files

Pros:

• Beginner-friendly interface

• Great for one-time campaigns

Cons:

• No automation features

• Risk of number ban if overused

3. Zoko (Free Tier)

Best for: Businesses looking to use WhatsApp Business API with limited messages
Platform: Cloud-based
Price: Free tier (limited conversations per month)

Features:

• Shared inbox for team use

• Automation and chatbot builder

• Payment integration

• Sales funnel tracking

Pros:

• Great for customer support

• Official WhatsApp Business API support

Cons:

• Free tier has limited usage

• Requires Facebook Business verification

4. WATI (Free Trial + Limited Free Tools)

Best for: Customer support and automation
Platform: Cloud-based
Price: Limited free plan

Features:

• WhatsApp chatbot

• CRM integration

• Shared team inbox

• Broadcast tools

Pros:

• Easy integration with existing systems

• Trusted WhatsApp Business API provider

Cons:

• Limited free usage

• Requires a verified business account

5. Vepaar (formerly WhatsHash)

Best for: All-in-one CRM and WhatsApp marketing
Platform: Web-based
Price: Free plan available

Features:

• Contact management

• Polls and product catalog

• Link tracking

• CRM with WhatsApp chat integration

Pros:

• Combines CRM and marketing

• Free version includes useful tools

Cons:

• Basic automation

• Limited bulk messaging

While WhatsApp restricts spammy behavior, these tools are built to help you reach your customers responsibly and effectively. Free plans are typically limited in scale but are great for small businesses, local shops, freelancers, or startups getting started with WhatsApp marketing.

Pro Tip: To avoid getting your number banned, always:

• Get customer consent

• Personalize messages

• Avoid spammy content or excessive bulk sending