Best Email Marketing Apps for Shopify

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Email marketing remains one of the most effective ways to engage customers, boost sales, and build brand loyalty for Shopify stores. With the right email marketing app, you can automate campaigns, segment audiences, and track performance—all while saving time and increasing revenue.

1. Klaviyo

Best for: Advanced automation & segmentation

Why Choose Klaviyo?

Klaviyo is the go-to email marketing app for Shopify stores due to its powerful automation, deep segmentation, and seamless integration. It excels in personalized email campaigns, abandoned cart recovery, and customer retention.

Key Features:

✔ AI-driven email & SMS marketing
✔ Pre-built automation workflows (welcome series, abandoned cart, post-purchase)
✔ Advanced segmentation based on customer behavior
✔ A/B testing & detailed analytics

Pricing:

• Free up to 250 contacts
• Paid plans start at $45/month

 Best for: Ecommerce brands looking for high-converting email automation.

2. Omnisend

Best for: Multichannel marketing (Email + SMS + Push Notifications)

Why Choose Omnisend?

Omnisend combines email, SMS, and push notifications in one platform, making it ideal for stores that want a unified marketing approach. Its automation workflows are easy to set up and highly effective.

Key Features:

✔ Drag-and-drop email builder
✔ Pre-built workflows (welcome series, abandoned cart, win-back campaigns)
✔ SMS & push notification integration
✔ Segmentation based on purchase history & engagement

Pricing:

• Free plan (500 contacts, basic features)
• Paid plans start at $16/month

 Best for: Stores wanting a mix of email & SMS marketing.

3. Mailchimp

Best for: Beginners & small businesses

Why Choose Mailchimp?

Mailchimp is user-friendly and great for Shopify store owners new to email marketing. While not as advanced as Klaviyo, it offers solid automation and decent analytics.

Key Features:

✔ Easy-to-use email builder
✔ Basic automation (welcome emails, abandoned cart)
✔ Audience segmentation
✔ Free plan available

Pricing:

• Free plan (500 contacts)
• Paid plans start at $13/month

 Best for: Small businesses and beginners in email marketing.

4. Privy

Best for: Pop-ups & lead capture

Why Choose Privy?

Privy specializes in converting website visitors into email subscribers with pop-ups, spin-to-win wheels, and exit-intent campaigns. It also offers basic email marketing features.

Key Features:

✔ High-converting pop-ups & forms
✔ Abandoned cart recovery
✔ Email automation (welcome series, discounts)
✔ Simple A/B testing

Pricing:

• Free plan available
• Paid plans start at $30/month

 Best for: Stores focused on growing their email list quickly.

5. Seguno

Best for: Simple, affordable email marketing

Why Choose Seguno?

Seguno is a straightforward email marketing app built specifically for Shopify. It offers essential automation without overwhelming users with complex features.

Key Features:

✔ Easy-to-use email editor
✔ Automated campaigns (abandoned cart, post-purchase)
✔ Basic segmentation
✔ Affordable pricing

Pricing:

• Free 30-day trial
• Paid plans start at $10/month

 Best for: Small Shopify stores needing a budget-friendly solution.

Which Shopify Email Marketing App is Best?

App	Best For	Pricing (Starting)
Klaviyo	Advanced automation & segmentation	$45/month
Omnisend	Email + SMS marketing	$16/month
Mailchimp	Beginners & small stores	$13/month
Privy	Pop-ups & lead capture	$30/month
Seguno	Simple, affordable emails	$10/month

Our Top Picks:

• Best Overall: Klaviyo (for powerful automation)
• Best Budget Option: Seguno (affordable & simple)
• Best for SMS + Email: Omnisend
• Best for Lead Capture: Privy

Choosing the right email marketing app for your Shopify store depends on your budget, business size, and marketing goals. Klaviyo is the best for advanced users, while Omnisend is great for multichannel campaigns. For beginners, Mailchimp or Seguno are excellent choices.

 Pro Tip: Start with a free plan (if available) and upgrade as your email list grows!