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In the realm of climate change geopolitics, the United Kingdom finds itself navigating a landscape dominated by industrial giants such as China and India. While its influence may appear limited on the global stage, the UK wields a surprising form of “soft power,” particularly within the cultural sphere. At the forefront of this influence are the internationally acclaimed TV productions of BBC Earth, arguably some of the most significant examples.
Notably, documentaries like “Planet Earth II” and “Blue Planet II” have captivated the imaginations of over a billion viewers worldwide, securing their places among IMDb’s top 10 highest-rated shows of all time. Since 2009, these awe-inspiring series have been disseminated worldwide by BBC Studios, the commercial arm of the public service broadcaster, under the banner of BBC Earth.
BBC Earth serves as an overarching brand for BBC Studios’ portfolio of natural history and science content, dedicated to taking audiences on a mesmerizing voyage of discovery, from the tiniest microorganisms under the microscope to the vast expanses of the cosmos.
Today, BBC Earth seeks to reinforce its mission by unveiling a striking new visual identity crafted by the BBC Studios Creative team.
This creative revitalization, conceived by the acclaimed BBC Studios Creative team, pays homage to the esteemed and highly decorated brand, showcasing snippets from its globally broadcasted hit series, including “Blue Planet II,” “Frozen Planet II,” and “The Green Planet,” while also setting its sights on the upcoming BBC landmark series, “Planet Earth III,” slated for release this autumn.
This suite of new logos and assets employs a circular motif that captures the essence of breathtaking content and extraordinary narratives. It symbolizes a “Window to the World,” transporting viewers beyond their immediate surroundings into realms of boundless wonder.
The refreshed visual identity will be progressively implemented across all platforms globally starting from September 14. It boasts a distinct and unmistakable appearance, ensuring that the BBC Earth brand, akin to its programming, remains both recognizable and unmissable.
Conceptual Essence Nick Meikle, Executive Creative Director at BBC Studios Creative, elaborates on the rationale behind the new design, stating, “Our goal was to elevate the historical significance of the circular motif within the existing brand, infusing it with genuine purpose and depth. At its core, the brand concept is a ‘Window to the World,’ a circular portal symbolizing Earth and the infinite wonders it holds.”
He adds, “This visual mechanism is driven by an unwavering pursuit of immersive moments, ushering spectacular stories into the homes of our audience, forging an emotional bond with our planet and connecting them to the broader world. The brand refresh also afforded us the opportunity to harmonize the visual language across all touchpoints, evolving the brand significantly since its original television debut over eight years ago.”
In essence, it’s a simple yet flawlessly executed concept. By minimizing the graphical elements, it splendidly achieves its mission of allowing the vibrant, high-definition imagery from its acclaimed shows to speak for themselves and weave their own narratives.
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