9 Top TikTok Marketing Tools for Small Businesses

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TikTok isn’t just for influencers and teenagers—it’s quickly becoming a go-to platform for small businesses looking to boost their visibility and connect with potential customers. With over a billion active users, TikTok offers unparalleled opportunities for businesses to engage with a younger, more diverse audience. Success on the platform requires more than just posting videos. The right marketing tools can help small businesses grow their presence and measure performance. Here are the top TikTok marketing tools every small business should consider.

1. TikTok Ads Manager

What it offers:
TikTok’s own advertising platform, Ads Manager, allows businesses to run and manage their campaigns on the app.

Features:

• Multiple ad formats: Run In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and more.
• Advanced targeting: Reach specific demographics, locations, and user interests.
• Budget control: Set your budget and schedule for campaigns.
• Performance tracking: Monitor the success of your ads with detailed analytics.

Why it’s great:
TikTok Ads Manager is the most direct and efficient way for small businesses to target and reach their desired audience on the platform.

Best for: Small businesses looking to run paid ad campaigns and track their results in real time.

2. Later (Social Media Scheduling Tool)

What it offers:
Later is a popular scheduling tool that helps businesses plan, schedule, and manage their TikTok content calendar.

Features:

• Content scheduling: Plan TikTok posts and schedule them in advance.
• Drag-and-drop media library: Organize your videos, images, and captions.
• Analytics: Track how well your TikTok content is performing.
• Visual content calendar: View your content strategy and avoid inconsistencies.

Why it’s great:
Later simplifies the process of managing TikTok content, allowing businesses to stay organized and consistent without the stress of last-minute posting.

Best for: Small businesses with limited time for daily content creation who want to stay consistent.

3. TikTok Analytics (Native Tool)

What it offers:
TikTok’s native analytics tool provides valuable insights into how your content is performing and how your audience is engaging with it.

Features:

• Video views & watch time: See how long users are watching your videos.
• Follower demographics: Understand the age, gender, and location of your followers.
• Engagement rates: Measure likes, comments, shares, and overall engagement.
• Traffic source data: Identify how people are discovering your content.

Why it’s great:
TikTok Analytics is free and offers critical insights that allow businesses to refine their content strategy and improve engagement.

Best for: Small businesses wanting to track content performance and optimize their strategy.

4. Promo (Video Creation Tool)

What it offers:
Promo is a user-friendly tool that allows businesses to create professional-quality videos without advanced video editing skills.

Features:

• Customizable templates: Use pre-designed templates for TikTok ads and posts.
• Stock video library: Access millions of stock footage, images, and music tracks.
• Text and animation tools: Add text, transitions, and animations to enhance videos.
• Video export options: Optimize videos for TikTok’s dimensions.

Why it’s great:
Promo is ideal for small businesses that need to produce high-quality videos quickly without hiring an external videographer.

Best for: Businesses with little video editing experience looking to create polished content.

5. InShot (Mobile Video Editor)

What it offers:
InShot is a popular mobile video editing app perfect for small businesses looking to create TikTok content on the go.

Features:

• Trim, cut, and merge videos: Edit your TikTok videos quickly and easily.
• Text overlays and stickers: Add engaging text and visuals to your videos.
• Speed adjustment: Control video speed for dramatic effects.
• Music and sound effects: Add music tracks to complement your videos.

Why it’s great:
InShot offers powerful editing tools in a simple mobile app, making it easy for small businesses to create TikTok content directly from their smartphones.

Best for: Businesses looking for quick and easy video editing without a steep learning curve.

6. Hootsuite (Social Media Management Platform)

What it offers:
Hootsuite allows businesses to manage their TikTok accounts alongside other social platforms in one easy-to-use dashboard.

Features:

• Multi-platform scheduling: Schedule and publish TikTok content alongside Instagram, Facebook, and more.
• Performance analytics: Track metrics for all your platforms, including TikTok.
• Collaboration tools: Share content with team members and collaborate on campaigns.
• Campaign monitoring: Track hashtag performance and competitor activity.

Why it’s great:
Hootsuite is a comprehensive solution for businesses that want to manage multiple social media accounts in one place, simplifying social media marketing efforts.

Best for: Small businesses with multiple social media accounts who need centralized management.

7. Canva (Design Tool for Graphics and Videos)

What it offers:
Canva is a go-to design tool for creating eye-catching graphics, video content, and promotional material for TikTok.

Features:

• TikTok templates: Pre-designed templates for TikTok videos and posts.
• Drag-and-drop editor: Easily create visuals without graphic design skills.
• Branding tools: Upload logos, brand colors, and fonts for consistent branding.
• Video editing tools: Add animations, music, and text to your TikTok videos.

Why it’s great:
Canva is perfect for businesses that need to create quick, professional-looking videos and graphics for TikTok without the need for advanced design skills.

Best for: Small businesses looking for an easy-to-use design tool with TikTok-specific templates.

8. TikTok Creator Marketplace

What it offers:
The TikTok Creator Marketplace connects businesses with influencers to create branded content.

Features:

• Influencer discovery: Find influencers whose audiences align with your target market.
• Campaign management: Collaborate with influencers to run TikTok campaigns.
• Performance tracking: Measure the success of influencer campaigns.

Why it’s great:
TikTok Creator Marketplace is a great way for small businesses to collaborate with influencers and reach new audiences authentically.

Best for: Small businesses looking to leverage influencer marketing to boost their visibility.

9. Hashtagify (Hashtag Research Tool)

What it offers:
Hashtagify helps businesses discover the best hashtags to use for their TikTok content.

Features:

• Hashtag search: Find popular and trending hashtags relevant to your niche.
• Performance tracking: See how well specific hashtags are performing over time.
• Competitor analysis: Identify the hashtags your competitors are using.

Why it’s great:
Using the right hashtags can increase discoverability and engagement. Hashtagify helps businesses stay on top of TikTok’s ever-evolving trends.

Best for: Small businesses looking to optimize their TikTok posts for maximum reach.

TikTok marketing can be a game-changer for small businesses, but managing content, campaigns, and analytics without the right tools can be overwhelming. By using the right TikTok marketing tools, small businesses can streamline their efforts and measure their success.