7 Example Facebook Ads That Drive Results (And Why They Work)

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Facebook Ads remain one of the most powerful tools for digital marketers in 2025. With over 2.9 billion active users, businesses of all sizes use Facebook to reach new audiences, retarget customers, and build brand awareness.

1. Nike – Storytelling + Emotion

Ad Type: Video Ad
Objective: Brand Awareness

Example:

A high-energy video featuring everyday athletes pushing their limits, with inspirational narration and the tagline, “You’re stronger than you think.”

Why It Works:

• Emotionally charged storytelling

• Strong, consistent branding

• Clear message of empowerment

Takeaway: Don’t sell a product—sell a story that resonates with your audience’s values.

2. Glossier – Minimal Product Demo

Ad Type: Carousel Ad
Objective: Product Sales

Example:

Each card highlights a different Glossier product with clean visuals, simple text like “Hydrating. Lightweight. Glowy.”

Why It Works:

• Aesthetically pleasing and on-brand

• Short and benefit-driven copy

• Allows viewers to browse multiple products in one swipe

Takeaway: Use carousel ads to showcase multiple product angles or variants with focused copy.

3. Spotify – Personalized Experience

Ad Type: Dynamic Ad
Objective: Retargeting

Example:

“We made a playlist just for you” with a screenshot of the user’s recently played artists.

Why It Works:

• Feels personal and engaging

• Encourages immediate action

• Leverages first-party data for dynamic content

Takeaway: Use Facebook’s dynamic creative tools to customize content for individual users.

4. Airbnb – UGC & Reviews

Ad Type: Image Ad
Objective: Bookings / Conversions

Example:

A happy family in a cozy Airbnb cabin with a real review: “Best weekend getaway ever!”

Why It Works:

• Uses user-generated content (UGC) for authenticity

• Real customer reviews build trust

• Visual storytelling matches the audience’s travel desires

Takeaway: Let your customers tell your story. Feature real images and testimonials in your ads.

5. Canva – Free Offer with CTA

Ad Type: Lead Generation
Objective: Sign-Ups

Example:

“Create Stunning Designs for Free – No Experience Needed” with a vibrant CTA button: “Try Canva Now.”

Why It Works:

• Clear value proposition

• Bright visuals and bold CTA

• Appeals to a broad audience including beginners

Takeaway: Make your offer irresistible, especially if it’s free or easy to try.

6. HelloFresh – Discount Ad with Urgency

Ad Type: Conversion Ad
Objective: Sales

Example:

“Get 16 Free Meals – Limited Time Offer!” with a countdown timer graphic.

Why It Works:

• Uses FOMO (Fear of Missing Out)

• Includes a strong discount incentive

• Clear, actionable CTA like “Claim Offer Now”

Takeaway: Add urgency and clear incentives to drive conversions quickly.

7. Duolingo – Meme Style Ad

Ad Type: Engagement Ad
Objective: Social Shares / Brand Awareness

Example:

Funny meme with Duolingo’s owl mascot reminding users to study, captioned: “When you haven’t opened the app in 3 days…”

Why It Works:

• Relatable and funny = shareable

• Matches current internet culture

• Builds a quirky brand identity

Takeaway: Don’t be afraid to use humor. Memes and playful content can boost engagement fast.

Final Tips for Better Facebook Ads

• Use eye-catching visuals within the first 3 seconds.

• Keep your copy short and benefit-focused.

• Test different formats (carousel, video, stories, etc.).

• Always include a strong CTA.

• A/B test your creatives and target audience.