10 Creative TikTok Marketing Ideas to Boost Your Brand

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TikTok has become one of the most powerful platforms for brands to engage with their audience, increase visibility, and drive sales. With over 1 billion active users, businesses can’t afford to ignore the potential of TikTok marketing.

1. Leverage Trending Challenges & Hashtags

TikTok thrives on trends. Jumping on viral challenges or hashtags can quickly boost your reach.

• How to do it:
  • Monitor trending sounds, effects, and hashtags.
  • Put your brand’s unique spin on them.
  • Encourage user participation with branded hashtags.

Example: Chipotle’s #GuacDance challenge went viral, increasing engagement and brand awareness.

2. Collaborate with TikTok Influencers

Influencer marketing is huge on TikTok. Partnering with creators who align with your brand can help you tap into their loyal audience.

• How to do it:
  • Find micro or macro influencers in your niche.
  • Offer free products or paid sponsorships.
  • Let influencers create authentic content featuring your brand.

Example: Gymshark partners with fitness influencers to showcase their apparel in workout videos.

3. Show Behind-the-Scenes Content

People love authenticity. Showing the “human side” of your brand builds trust.

• How to do it:
  • Film office culture, product creation, or team introductions.
  • Use a casual, fun tone to keep it engaging.

Example: Starbucks shares barista-made drinks and behind-the-scenes prep.

4. Run a TikTok Contest or Giveaway

Giveaways drive massive engagement and attract new followers.

• How to do it:
  • Ask users to like, follow, and comment to enter.
  • Encourage them to duet or stitch your video for extra entries.
  • Offer a desirable prize related to your brand.

Example: E.l.f. Cosmetics’ #EyesLipsFace challenge became a viral sensation with user-generated content.

5. Create Educational & How-To Videos

TikTok isn’t just for entertainment—users love learning new things.

• How to do it:
  • Share quick tutorials, tips, or industry insights.
  • Use text overlays and engaging visuals.

Example: Home Depot posts DIY home improvement tutorials that get millions of views.

6. Use User-Generated Content (UGC)

Customers trust peer recommendations more than ads. Encourage UGC by:

• How to do it:
  • Ask customers to tag your brand in their videos.
  • Repost the best UGC on your profile.

Example: GoPro shares thrilling user adventure clips to showcase their cameras.

7. Try TikTok Ads for Targeted Reach

TikTok’s ad platform offers precise targeting options.

• Ad types to try:
  • In-Feed Ads (appear in users’ feeds).
  • Branded Hashtag Challenges (boost engagement).
  • Spark Ads (amplify organic posts).

Example: Fenty Beauty’s TikTok ads helped them reach Gen Z audiences effectively.

8. Engage with TikTok Live

Live streaming creates real-time interaction with followers.

• How to do it:
  • Host Q&A sessions, product launches, or live tutorials.
  • Use live gifts and shoutouts to boost engagement.

Example: Sephora hosts live makeup sessions with beauty experts.

9. Hop on Memes & Viral Sounds

TikTok is meme-central. Using trending sounds and memes makes your brand relatable.

• How to do it:
  • Stay updated on viral audio clips.
  • Adapt them to fit your brand’s message.

Example: Duolingo’s meme-style videos made their brand go viral.

10. Optimise for TikTok SEO

TikTok’s search function helps users discover content.

• How to do it:
  • Use relevant keywords in captions and hashtags.
  • Write engaging descriptions with CTAs.

Example: Recipes and “how-to” videos rank well when optimised with the right keywords.

TikTok marketing is all about creativity, authenticity, and engagement. By experimenting with these ideas—whether through trends, influencers, or live streams—you can grow your brand’s presence and connect with a massive audience.