TikTok Advertising Stats: Key Insights for Marketers

TikTok has rapidly evolved from a viral video-sharing app into a powerful advertising platform. With over 1 billion monthly active users, it offers brands unparalleled reach and engagement. If you’re considering TikTok ads or optimising your current strategy, these key TikTok advertising stats will help you make data-driven decisions.

1. TikTok’s User Base & Growth

• TikTok has 1.1 billion monthly active users (2024). (Statista)
• The app was the most downloaded app globally in 2023. (Sensor Tower)
• Average time spent per user: 95 minutes per day. (Business of Apps)
• Gen Z & Millennials dominate:
  • 60% of TikTok users are aged 16-24. (Statista)
  • 47% of users are between 25-44, making it valuable for broader targeting. (Hootsuite)

2. TikTok Ad Revenue & Market Growth

• TikTok’s ad revenue reached $13.3 billion in 2023, up 55% YoY. (eMarketer)
• By 2025, TikTok is projected to surpass $25 billion in ad revenue. (Insider Intelligence)
• Top industries investing in TikTok ads:
  • E-commerce (32%)
  • Gaming (18%)
  • CPG (Consumer Packaged Goods) (15%)
  • Entertainment (12%) (TikTok Business)

3. TikTok Ad Performance & Engagement

• Click-through rates (CTR): TikTok ads average 1.5%-3% CTR, higher than many social platforms. (TikTok Marketing Partners)
• Conversion rates: TikTok drives 5.5% higher conversion rates than other platforms for some brands. (TikTok for Business)
• In-feed ads (native video ads) have a 67% higher engagement rate than traditional social ads. (HubSpot)
• Top-performing ad formats:
  • Spark Ads (leveraging organic content) – 2x higher engagement
  • Shopping Ads – 3x higher conversion intent (TikTok Business)

4. TikTok vs. Other Social Media Platforms

• Cost-per-mile (CPM): TikTok’s average CPM is $10,lowerthanMeta’s$14.40 (Facebook & Instagram). (WebFX)
• Return on Ad Spend (ROAS): Some brands see 4x ROAS on TikTok compared to Meta. (Tinuiti)
• Ad recall: TikTok ads have a 73% higher brand recall than TV ads. (Neuro-Insight Study)

5. TikTok Shopping & E-Commerce Trends

• TikTok Shop (in-app shopping) grew by 300% in 2023. (TikTok)
• 67% of users say TikTok inspires them to shop even when they weren’t planning to. (TikTok Marketing Science Global Shopping Ad Study)
• Live shopping drives 4x more conversions than standard video ads. (TikTok Business)

6. Future of TikTok Advertising

• AI-powered ad targeting: TikTok is enhancing its algorithm to improve ad personalisation.
• More shoppable ads: Expect deeper e-commerce integrations with brands.
• Rise of UGC (User-Generated Content) ads: Authentic content performs 3x better than polished ads. (TikTok for Business)

TikTok’s explosive growth, high engagement rates, and innovative ad formats make it a must for digital marketers. With lower CPMs than Meta and higher conversion potential, brands that leverage TikTok ads early will gain a competitive edge.