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Since 1905, Rolex has been known for precision, innovation, and elegance in watchmaking. The latest Rolex Perpetual 1908 combines classic design with modern sophistication. The 2024 model introduces new materials and design elements, maintaining its luxury status.
The Perpetual 1908 is now available in 18-karat yellow gold, white gold, and a new 950 platinum version with an exclusive ice blue dial. The watch features a 39mm case, a mix of domed and fluted bezel designs, and dial options in white, black, and ice blue with a rice-grain guilloche motif. Arabic numerals and 18-karat gold hour markers enhance the dial’s look. The hands are unique, with the minute hand shaped like a two-edged sword and the hour hand featuring a pierced circle.
The watch is powered by the caliber 7140, a self-winding movement by Rolex, incorporating advanced technologies like the Syloxi silicon hairspring and Chronergy escapement. The movement has a power reserve of 66 hours. The 950 platinum case has a transparent back, showcasing the movement’s intricate workings. The watch highlights traditional craftsmanship and modern technology.
With the Perpetual 1908, Rolex introduces a new direction in its dress watch collection, replacing the Cellini line. This model sets a new standard by blending historical elements with modern design and technology. Future Rolex dress watches will continue this trend, honoring the brand’s history while embracing innovation in watchmaking.
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