Largest Affiliate Marketing Companies in the World

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Affiliate marketing has become one of the most powerful performance-based marketing strategies in the digital age. It allows businesses to reward affiliates for driving traffic and sales through their marketing efforts. With the global market continuing to grow, several affiliate marketing companies have risen to the top, offering robust platforms, reliable tracking tools, and lucrative opportunities for both brands and publishers.

1. Amazon Associates

Founded: 1996
Headquarters: Seattle, USA

Amazon Associates is one of the oldest and largest affiliate marketing programs in the world. Affiliates can earn commissions by promoting any product listed on Amazon. With millions of products available and the trust consumers place in Amazon, this program is especially attractive for bloggers, influencers, and niche website owners.

Key Strengths:

• Massive product inventory

• Global reach

• Trusted brand

2. CJ Affiliate (formerly Commission Junction)

Founded: 1998
Headquarters: California, USA

CJ Affiliate is a leader in the affiliate marketing space, connecting top brands with a vast network of affiliates. The platform is known for its reliable tracking, detailed reporting, and high-profile clients including Barnes & Noble, GoPro, and Samsung.

Key Strengths:

• Advanced analytics and real-time tracking

• Strong advertiser network

• High-quality affiliates

3. Rakuten Advertising (formerly Rakuten LinkShare)

Founded: 1996
Headquarters: Tokyo, Japan

Rakuten Advertising is part of Rakuten Group, a global e-commerce giant. It provides comprehensive affiliate solutions with a focus on strategic partnerships, data-driven insights, and premium advertisers.

Key Strengths:

• International reach

• Focus on premium publishers

• Trusted by top global brands

4. ShareASale

Founded: 2000
Headquarters: Chicago, USA

ShareASale is a popular affiliate marketing network known for its user-friendly interface and a wide variety of merchants. It caters to businesses of all sizes and supports a broad range of niches, from fashion to technology.

Key Strengths:

• Intuitive dashboard

• Quick affiliate approvals

• Strong community support

5. Impact

Founded: 2008
Headquarters: California, USA

Impact is a technology-driven partnership automation platform that supports influencer marketing, affiliate marketing, and strategic business partnerships. It’s trusted by companies like Uber, Airbnb, and Lenovo.

Key Strengths:

• Customizable tracking tools

• Fraud protection

• Influencer and brand partnership features

6. Awin

Founded: 2000
Headquarters: Berlin, Germany

Awin is a global affiliate network with over 260,000 publishers and 21,000 advertisers. It operates in various verticals including retail, travel, and finance, making it a go-to for global affiliate marketers.

Key Strengths:

• Global coverage

• Transparent reporting

• Strong support for international affiliates

7. ClickBank

Founded: 1998
Headquarters: Idaho, USA

ClickBank is well known for its vast selection of digital products, including eBooks, online courses, and software. It’s especially popular among affiliate marketers targeting niche audiences and info-product consumers.

Key Strengths:

• High commission rates (up to 75%)

• Easy entry for beginners

• Focus on digital products

8. PartnerStack

Founded: 2015
Headquarters: Toronto, Canada

PartnerStack is a modern partner relationship management platform that helps SaaS companies scale their affiliate, referral, and reseller programs. Companies like Monday.com, FreshBooks, and Webflow use PartnerStack to manage partnerships.

Key Strengths:

• B2B affiliate focus

• Excellent partner onboarding tools

• Seamless integration with SaaS platforms

Affiliate marketing is booming, and these top companies are leading the charge. Partnering with the right network can make all the difference. As the industry continues to evolve, these companies are investing in smarter tools, deeper analytics, and more personalised support to keep affiliates and advertisers ahead of the curve.