Lamborghini’s All-Terrain Masterpiece: The Huracán Sterrato Ad Personam Series

In a display that redefined the boundaries of super sports car design, Lamborghini unveiled the ‘All Terrain’ Ad Personam series for the Huracán Sterrato at Milan Design Week 2024. This limited edition series, featuring 12 uniquely crafted vehicles, brilliantly reflects the earth’s varied landscapes through sophisticated design and technological advancements.

Dual-Natured Dynamism

Stephan Winkelmann, CEO of Lamborghini, highlighted the Sterrato’s remarkable dual nature – a performance vehicle that also excels as an adventurous explorer, capable of forging new paths with the same ease as it races down a track. This ethos is embodied in the design, a collaborative effort between Lamborghini’s Ad Personam studio and Centro Stile.

Camouflaged Chameleon

Each version of the Sterrato is painted in a matte camouflage scheme that corresponds to different environments: NEVE (snow), SABBIA (sand), BOSCO (green track), and TERRA (gravel). This is further accentuated by a matte black finish on the roof, bonnet, and lower body, accented with unique colors, 19″ matte black forged rims, and custom caliper colors.

Luxurious Interiors, Adventurous Flair

The Sterrato’s thematic journey continues inside, with dark chrome, carbon twill, and Alcantara finishes, enhanced with custom graphics and an Ad Personam plate that reflects the external livery. As Mitja Borkert, Head of Design, aptly stated, “The All-Terrain Sterrato is a true Lamborghini in its dynamic abilities and surprises by delivering the unexpected. It’s a joy to drive and ready for any adventure.”

Dramatic Unveiling, Exceptional Performance

The Milan presentation featured a dramatic stage display with a giant Trompe L’Oeil, created by an Italian artist, setting a perfect backdrop that echoed the power of nature and the promise of adventure. In his review, Tim Stevens praised the Sterrato’s exceptional all-weather performance, dramatic styling, and the immersive sound of its 5.2-liter V10 engine, despite some visibility issues and the absence of ‘Corsa mode’.

Exclusivity and Allure

The Sterrato’s robust performance across diverse conditions, distinctive styling that builds on the legacy of the LM002, and luxurious interior with bespoke elements have captivated enthusiasts. With the 12 cars in this special Ad Personam series already sold out, Lamborghini has once again demonstrated its ability to create exclusive vehicles that push the boundaries of automotive design and performance.