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In Paris, at Centre Pompidou, art lovers and racing fans gathered for a special event: the debut of Julie Mehretu’s BMW Art Car, the 20th in a series blending art and performance.
Julie Mehretu, known for her intricate art, transformed the BMW M Hybrid V8 into a dynamic piece. The car, inspired by her painting “Everywhen,” was set to race at Le Mans.
When the cover was lifted, the crowd gasped at the colorful, intricate design. Mehretu digitally altered photos to create a three-dimensional masterpiece, ready for the high-speed action at Le Mans.
Mehretu envisioned the car racing through her painting, blending colors and shapes for a new dynamic look.
The BMW Art Car series started in 1975 with artist Alexander Calder painting a car for racer Hervé Poulain. Now, legends like Andy Warhol and Jeff Koons have added their touch to BMW cars.
Under the vibrant exterior, the car boasts a hybrid electric drivetrain producing 640 horsepower and speeds up to 345 km/h.
Before Le Mans, the car was showcased at Concorso d’Eleganza at Villa d’Este, highlighting the collaboration between artist and engineer.
Mehretu aimed to merge art and performance, creating a car that embodies movement and energy.
Using advanced design techniques, Mehretu transformed the car’s surface into a piece of art in motion.
Mehretu and BMW launched the PanAfrican Translocal Media Workshops to support young African artists, culminating in an exhibition at the Zeitz Museum of Contemporary Art Africa.
At Concorso d’Eleganza, Mehretu discussed her creation with Adrian van Hooydonk, Head of BMW Group Design, emphasizing the collaboration between artist and engineer.
Julie Mehretu’s BMW Art Car represents the fusion of art and technology, capturing the essence of speed and artistry on the racetrack.
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