Concrete Creations: The Brutalist-Inspired Timepiece B/1

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    designboyo
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      It all started with an unexpected meeting between a conceptual artist and a watch designer on Instagram. Phillip Toledano and Alfred Chan bonded over their love for Brutalist architecture and 1970s watches, leading to the creation of Toledano & Chan, a brand that challenges norms.

      Concrete Creations: The Brutalist-Inspired Timepiece B/1

      Their inspiration? A mix of Rolex Midas’ sleek lines, 1970s bracelet watches, and the rugged elegance of Brutalist architecture. The design of Marcel Breuer’s Whitney Museum influenced the B/1 timepiece, primarily made of stainless steel. The standout feature is the Lapis lazuli dial, adding a luxurious touch and unique charm.

      Concrete Creations: The Brutalist-Inspired Timepiece B/1

      The dial, reminiscent of the Breuer building, with a 3D protrusion, pays tribute to architectural brilliance. The packaging is also noteworthy, a handmade concrete block mirroring the watch’s caseback shape. Raw and unpolished, it captures the essence of Brutalist architecture, transforming the B/1 into a style statement.

      Concrete Creations: The Brutalist-Inspired Timepiece B/1

      Concrete Creations: The Brutalist-Inspired Timepiece B/1

      Limited to 175 units, each meticulously crafted and numbered, the B/1 is a collector’s gem priced at 3,763.95 EUR. It embodies the enduring appeal of Brutalism, defying expectations with its raw simplicity and distinctive style.

      Concrete Creations: The Brutalist-Inspired Timepiece B/1

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