Be Late: A Watch for Embracing Tardiness

The Trio of Time (TTT) by Anicorn Watches has teamed up with Brutto Studio to create the Be Late wristwatch, a fun nod to being late. Designed by Brutto Studio, the watch showcases bright artwork on a black background with the phrase ‘Don’t Worry, Be Late,’ along with playful shapes that make a face. Instead of regular hour and minute markers, the watch highlights the importance of slowing down and enjoying the moments we usually rush through. By promoting the idea that being late is okay, the Be Late wristwatch encourages a more laid-back view of time.

The TTT by Anicorn and Brutto Studio’s Be Late wristwatch embraces the present, offering a different take in a world that often praises punctuality. It reminds us that life isn’t always a race and that taking it easy can be just as important. This collaboration, from the Hong Kong-based watchmaker and the Spain-based studio, features a Japanese Miyota 2035 Quartz movement, a 39mm 316L stainless steel case, mineral glass, and a genuine leather strap with a smart docking system and stainless steel buckle. Plus, it’s water-resistant up to 5 ATM. The Be Late watch is a gentle reminder to live in the moment and enjoy life’s slower pace.