Automobili pininfarina: PURA vision

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      Ladies and gentlemen, get ready to feast your eyes on the future of luxury electric vehicles as Automobili Pininfarina unleashes their latest creation: the e-LUV PURA Vision. This stunning concept is set to make its grand entrance at the prestigious Monterey Car Week in August 2023, and boy, is it a head-turner!

      Pura Vision Automobili Pininfaria

      Drawing inspiration from the iconic 1947 Cisitalia 202, a true piece of automotive history housed in the Museum of Modern Art, the PURA Vision boasts a sleek and modern design. Its low hood and high fenders pay homage to the classics while blending seamlessly with the cutting-edge technology of today.

      Automobili Pininfarina Pura Vision concept rear

      But what truly sets this electric beauty apart is its panoramic glass roof, offering a view like no other. It’s like driving with an open sky above you, blurring the lines between the interior and the world outside. And check this out – a slick LED ring light connects the windscreen at the front to the tailgate at the rear, creating an alluring visual spectacle that’ll leave you in awe.

      automobili pininfarina electric luxury vehicle 'PURA vision' with  panoramic glass roof

      When it comes to doors, the PURA Vision is all about making a dramatic entrance. With a futuristic hinge system, they open upwards, giving the impression that this car is ready to take off and soar through the skies. Couple that with rear-hinged back doors and pillarless openings, and you’ve got a ride that offers unprecedented access to its spacious 2+2 seating.

      Now, let’s talk yacht-inspired elegance. The rear end of this electric luxury masterpiece features ultra-slim LED lights that highlight its sporty haunches, a design reminiscent of luxury sailing yachts. The harmonious flow between the exterior and interior creates a sense of seamless unity, just like a well-designed sailboat. And speaking of sailing craft, the ‘floating’ front seats suspended like foils add a touch of nautical charm, while the center console resembles the sleek boom of a sail.

      Inside the PURA Vision, comfort and sophistication reign supreme. The central display rises from the console when needed, eliminating distractions, and giving you complete control over your driving experience. The headrest speakers create distinct sound zones for each passenger, ensuring a personalized audio treat for everyone onboard.


      And oh, the sheer opulence! Soft semi-aniline leather and a unique textile fabric adorn the interior, while exposed carbon fiber and anodized aluminum elements perfectly match the sleek finishes on the outside. There’s even an integrated wine cooler between the rear seats, because, well, why not enjoy some modern luxury on your journey?

      Introducing Automobili Pininfarina Pura Vision interior rear seats

      Automobili Pininfarina Pura Vision steering wheel

      Folks, this is just the beginning of a new era for Automobili Pininfarina. The PURA Vision concept aims to pave the way for a new generation of pure electric luxury vehicles that will redefine the automotive landscape. And, if that’s not enough to get your gears going, hold onto your seats as the company is all set to unveil their Battista Edizione Nino Farina hyper GT and another exquisite production vehicle, each with its own distinct flair.

      So, mark your calendars for the Monterey Car Week, because you won’t want to miss witnessing the birth of the future of luxury electric driving. Get ready to be amazed by the Automobili Pininfarina PURA Vision!

       Automobili Pininfarina Pura Vision - Electric Motor interior

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