7 Top Product Research Tools for Amazon Sellers

For Amazon sellers, product research is crucial. Finding profitable products with low competition can make a huge difference in your success. To help you on this journey, here are some of the top product research tools every Amazon seller should consider using:

1. Helium 10

Helium 10 is one of the most popular all-in-one tools for Amazon sellers. It offers a suite of tools that cover everything from product research to keyword tracking, listing optimization, and even PPC management. The Black Box feature allows you to discover potential product opportunities by filtering through millions of products based on specific criteria like sales volume, competition, and more.

• Key Features:
  • Black Box for product discovery
  • Xray for sales estimations
  • Keyword tracker
  • Listing optimization
• Link: Helium 10

2. Jungle Scout

Jungle Scout is another powerful tool for product research. It’s particularly well-known for its product database, which allows you to search for profitable products based on various filters. The Opportunity Finder helps you identify niche products with high demand and low competition.

• Key Features:
  • Product database
  • Opportunity Finder
  • Sales analytics
  • Supplier database
• Link: Jungle Scout

3. Viral Launch

Viral Launch provides a comprehensive suite of tools for Amazon sellers, including product research, market intelligence, and listing optimization. The Product Discovery tool is designed to help sellers find profitable products by analyzing trends, competition, and potential sales.

• Key Features:
  • Product Discovery
  • Market Intelligence
  • Competitor tracking
  • Listing Analyzer
• Link: Viral Launch

4. AMZScout

AMZScout offers a range of tools for product research, including a web app and Chrome extension. The Pro Extension provides detailed insights into product performance directly on Amazon’s site, making it easier to make informed decisions quickly.

• Key Features:
  • Pro Extension for Chrome
  • Product database
  • Sales estimator
  • Niche analysis
• Link: AMZScout

5. ZonGuru

ZonGuru is a relatively newer tool but is quickly gaining popularity among Amazon sellers. It offers an extensive product research toolset, including Niche Finder and Sales Spy to help sellers uncover profitable product opportunities.

• Key Features:
  • Niche Finder
  • Sales Spy
  • Keywords on Fire for keyword research
  • Love-Hate tool for review analysis
• Link: ZonGuru

6. Unicorn Smasher

Unicorn Smasher is a free product research tool that offers basic features like sales estimates, revenue projections, and product data analysis. It’s a great tool for beginners who are just starting out and want to explore the market without spending a lot of money.

• Key Features:
  • Sales estimates
  • Revenue projections
  • Product data analysis
  • Free to use
• Link: Unicorn Smasher

7. Sellics

Sellics is an all-in-one platform for Amazon sellers that includes product research, PPC management, and profit analytics. The Research & Benchmarking feature allows you to compare your products against top competitors, helping you identify areas for improvement and potential product opportunities.

• Key Features:
  • Product research and benchmarking
  • PPC management
  • Profit analytics
  • Review management
• Link: Sellics

Choosing the right product research tool can significantly impact your success as an Amazon seller. Explore these options and find the one that best fits your needs.