6 Great Platforms to Resell SaaS products

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If you’re looking to resell SaaS products, there are numerous platforms and providers that offer reseller programs. These programs allow you to sell their software under your branding or as a part of their network while earning commissions or subscription-based revenues. Here’s where you can find SaaS products to resell:

1. Dedicated SaaS Reseller Platforms

These platforms specialize in connecting resellers with SaaS products.

AppSumo Marketplace

• What It Offers: Lifetime deals and subscription-based SaaS products.
• Why It’s Great: You can buy products at a discount and resell to your audience.
• Focus Areas: Marketing, productivity, and business tools.

Paddle

• What It Offers: An all-in-one platform for SaaS distribution, handling billing, taxes, and compliance.
• Why It’s Great: Simplifies the technicalities of reselling SaaS.
• Focus Areas: Subscription-based SaaS solutions.

Vendasta

• What It Offers: A white-label marketplace for resellers.
• Why It’s Great: Includes tools for branding, customer management, and automation.
• Focus Areas: Digital marketing, reputation management, and local business tools.

2. SaaS Companies with Reseller Programs

Many SaaS providers offer reseller or affiliate programs to expand their market reach.

Zoho

• Program: Zoho Partner Program.
• What It Offers: Access to their suite of business tools for CRM, accounting, HR, and more.
• Benefits: High commission rates, training, and marketing support.

HubSpot

• Program: HubSpot Solutions Partner Program.
• What It Offers: CRM and marketing tools.
• Benefits: Tiered rewards and co-branding opportunities.

Freshworks

• Program: Freshworks Partner Program.
• What It Offers: Customer support, CRM, and IT management solutions.
• Benefits: Sales enablement resources and recurring revenue opportunities.

3. Affiliate Marketplaces

These platforms allow you to promote and resell SaaS products in exchange for commissions.

CJ Affiliate (formerly Commission Junction)

• What It Offers: A wide variety of SaaS products across industries.
• Benefits: Access to well-known brands and detailed performance analytics.

ShareASale

• What It Offers: A broad marketplace of SaaS and digital products.
• Benefits: Easy-to-use dashboard and customizable affiliate links.

PartnerStack

• What It Offers: Focuses exclusively on SaaS reseller and affiliate programs.
• Why It’s Great: Tracks commissions and provides marketing materials.

4. SaaS Aggregators and Marketplaces

Aggregators list a variety of SaaS tools that can be bundled and resold.

G2 Crowd

• What It Offers: Reviews and comparisons of SaaS tools.
• Benefits: Identify top-performing SaaS products and connect with providers.

Capterra

• What It Offers: Comprehensive listings of SaaS solutions with user reviews.
• Benefits: Filter products based on niche, pricing, and customer needs.

5. Direct Outreach to SaaS Providers

If you have a specific niche in mind, you can approach SaaS companies directly.

• Look for SaaS companies offering white-label solutions that allow you to resell their software under your brand.
• Check their websites for “Partners”, “Resellers”, or “Affiliates” programs.

6. Platforms for White-Label SaaS Solutions

White-label SaaS allows you to rebrand the software and sell it as your own.

White Label Suite

• Offers tools for SEO, social media management, and CRM.

ResellerClub

• Focused on hosting, email, and productivity SaaS tools for businesses.

GoHighLevel

• A comprehensive platform for white-label SaaS solutions targeting marketing agencies.

Tips for Choosing SaaS to Resell

1. Match Your Niche: Choose products that align with your audience’s needs or industry focus.
2. Check Profit Margins: Look for products offering competitive commissions or revenue-sharing models.
3. Evaluate Support: Ensure the SaaS provider offers customer support for resellers.
4. Scalability: Opt for SaaS tools with robust growth potential.
5. Test Before Reselling: Use the product yourself to understand its value and ensure it meets customer expectations.

Reselling SaaS can be a lucrative business if you choose the right platforms and programs. From dedicated reseller marketplaces like Vendasta to affiliate networks such as PartnerStack, there are countless opportunities to find and sell SaaS products. The key to success lies in understanding your audience, selecting high-quality solutions, and building strong relationships with SaaS providers.