Cardiff web design experts really insist that a sure shot way of increasing user engagement is by having a website that is easy to use and appealing to the eye. To ensure that users are kept engaged, it is important to have high fast-loading pages, simple navigation, and a mobile-friendly design. Other methods of keeping visitors captivated thus making them spend longer time on the site and visiting more pages include having well-designed and programmed call-to-action buttons, simple and clear content hierarchy, and the addition of interactive elements such as animations. Following such tips on web design will ensure that your site is user-friendly and engaging- it will result in conversions and more revenue for your business.