Does Snapchat Count as Social Media?

Social media platforms dominate online communication, offering various ways to connect, share, and engage. But where does Snapchat fit in? Is it truly a social media platform, or does it serve a different purpose?

What Defines Social Media?

Before determining if Snapchat is social media, we need to understand the core features of social media platforms. Generally, social media includes:

1. User Profiles – Accounts where individuals or businesses share information.

2. Content Sharing – Posting photos, videos, text, or links.

3. Networking & Interaction – Following, liking, commenting, and messaging.

4. Algorithmic Feeds – Content curated based on user preferences.

5. Community Building – Groups, hashtags, or trends that foster engagement.

Platforms like Facebook, Instagram, and Twitter fit this definition perfectly. But does Snapchat?

Snapchat’s Key Features

Snapchat is primarily known for its disappearing messages (Snaps) and Stories, but it has evolved into much more. Here’s how it aligns with social media characteristics:

1. User Profiles & Personalization

• Snapchat allows users to create profiles with Bitmoji avatars, bios, and public Stories.

• Users can also share permanent “Spotlight” content (similar to TikTok).

2. Content Sharing

• Users send temporary Snaps (photos/videos) or post Stories that last 24 hours.

• Discover section features content from publishers, influencers, and brands.

3. Networking & Interaction

• Friends can chat, react to Snaps, and engage via private messages or group chats.

• Public content (Spotlight) allows likes, comments, and shares.

4. Algorithmic Feeds

• The Discover and Spotlight sections use algorithms to recommend content.

• Snap Map shows friends’ locations (if enabled), encouraging social interaction.

5. Community & Trends

• Snapchat supports public Stories, hashtags, and viral challenges.

• Brands and influencers use it for marketing, similar to Instagram or TikTok.

How Snapchat Differs From Traditional Social Media

Despite these similarities, Snapchat has some unique aspects:

• Ephemeral Content – Most Snaps disappear, reducing permanent public posting.

• Privacy-Focused – Many interactions are private or friend-based rather than public.

• Less Emphasis on Likes & Followers – Unlike Instagram or Twitter, Snapchat doesn’t prominently display follower counts or public engagement metrics.

Is Snapchat Social Media?

Yes, Snapchat qualifies as social media, but with a different approach. While it prioritizes private, temporary communication, it also includes public content, networking, and influencer engagement which are key elements of social media.